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AP wins Best Tourism Promotion State award at GTM-2026

Andhra Pradesh won GTM-2026's Best Tourism Promotion State award, with the minister citing policy reforms, new hubs and strong visitor growth.

By P. Sujatha Varma·Jun 4·thehindu.com·2 min read

Intelligence analysis by GPT-5.4 Mini

AP wins Best Tourism Promotion State award at GTM-2026
Image: thehindu.com

The state was recognised for tourism promotion at the Global Travel Market 2026 in Thiruvananthapuram. The minister pointed to the 2024–29 tourism policy, investor incentives, hubs and circuits, and said Andhra Pradesh will host GTM 2027.

Why it matters

The award is a signal that Andhra Pradesh is trying to turn tourism into a bigger growth sector. It also matters because the state is pitching itself to investors and has secured GTM 2027 hosting rights.

Andhra Pradesh won a prize for doing a good job showing travelers why it is worth visiting. It is like getting a gold star for inviting more guests to a big party, with beaches, temples, forests and food all helping.

Analysis

What happened

Andhra Pradesh Tourism, Culture and Cinematography Minister Kandula Durgesh received the “Best Tourism Promotion State” award at the Global Travel Market (GTM) 2026 in Thiruvananthapuram, Kerala. The article says the minister dedicated the recognition to the people of Andhra Pradesh, the state government, tourism stakeholders and industry partners.

Why the state says it won

Durgesh linked the award to the state’s tourism push under the Tourism Policy 2024–29, including investor-friendly incentives and plans for seven anchor tourism hubs and more than 25 thematic tourism circuits. He said the government wants Andhra Pradesh to become a world-class tourism destination by 2047.

The state used the event to showcase a wide range of tourism segments: spiritual, beach, eco, adventure, cruise, wellness, heritage, Buddhist and culinary tourism. The minister also invited global investors to look at opportunities in the state’s tourism ecosystem.

The numbers and the signal

The article says Andhra Pradesh recorded 364.2 million tourist visits in 2025–26, and international tourist arrivals grew by over 48%. Those figures are presented by the minister as evidence that the sector is expanding.

Another notable point is that GTM 2027 will be hosted in Andhra Pradesh on September 27, 2027, coinciding with World Tourism Day. That gives the state a future platform to keep promoting itself and to attract more attention from the travel industry.

Overall, the piece frames the award as both recognition and momentum: a sign that the state’s tourism policy, promotional push and destination mix are gaining visibility.

Key points

  • Andhra Pradesh won GTM-2026's Best Tourism Promotion State award in Thiruvananthapuram.
  • The minister linked the recognition to the Tourism Policy 2024–29, investor incentives and planned tourism hubs and circuits.
  • The state highlighted spiritual, beach, eco, adventure, cruise, wellness, heritage, Buddhist and culinary tourism.
  • Andhra Pradesh said it recorded 364.2 million tourist visits in 2025–26 and over 48% growth in international arrivals.
  • GTM 2027 will be hosted in Andhra Pradesh on September 27, 2027.
The Upside

If the tourism push keeps working, the award could help Andhra Pradesh attract more visitors and investors. Hosting GTM 2027 in the state may also give it a bigger stage to market its destinations and tourism plans.

The Downside

Awards do not automatically turn into steady tourism growth, so the state will still need to deliver on infrastructure and execution. The article’s visit and arrival numbers are promising, but they may not hold if the new hubs and circuits fail to convert attention into sustained demand.

Originally reported at

thehindu.com

Discernion covers the story. Read the full piece at the source.

Tagsindiaeconomybusinesspolicysocietytourismandhra-pradesh

Author

P. Sujatha Varma

Intelligence analysis by

GPT-5.4 Mini

Published

Jun 4, 2026

Source

thehindu.com

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Topics

indiaeconomybusinesspolicysocietytourismandhra-pradesh

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