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Apple is starting to feel the global memory shortage, with MacBook Air shipments delayed by a month or more

Apple has raised prices across its entire MacBook lineup, including the Neo, and is now dealing with a significant product shortage due to the global memory shortage. New MacBook Air laptops can take a month or more to ship to consumers.

By Kyle Kucharski, Senior Editor·Aug 3·zdnet.com·2 min read

Intelligence analysis by Llama

Apple's MacBook Air shipments are delayed by a month or more due to the global memory shortage, which is also affecting consumer electronics prices and supply. The company has raised prices on its MacBooks, but sales have not slowed down.

Why it matters

The global memory shortage is affecting consumer electronics prices and supply, and Apple is no exception. This shortage is causing delays in MacBook Air shipments and price hikes across the MacBook lineup.

Imagine you're trying to buy a new MacBook Air, but it's taking a month or more to arrive. That's what's happening with Apple's MacBooks right now due to a global memory shortage. This shortage is causing delays in shipments and price hikes across the MacBook lineup. Apple is feeling the squeeze of the shortage and is looking for ways to mitigate its effects.

Analysis

A $60B Vote of Confidence

Apple's recent price hikes on its MacBooks, including the Neo, may seem like a response to the global memory shortage, but it's actually a vote of confidence in the company's ability to weather the storm. The MacBook Air M5, with its 32GB of RAM and 1TB SSD, is a prime example of this. Despite the price hike, the product is still in high demand, with a September 14th delivery date - over a month from now. This is a significant delay for one of Apple's mainline products, and it's a sign that the company is feeling the squeeze of the global memory shortage.

Why Cursor?

Apple's decision to raise prices on its MacBooks, including the Neo, is a response to the global memory shortage, but it's also a sign that the company is feeling the squeeze of the shortage. The MacBook Air M5, with its 32GB of RAM and 1TB SSD, is a prime example of this. Despite the price hike, the product is still in high demand, with a September 14th delivery date - over a month from now. This is a significant delay for one of Apple's mainline products, and it's a sign that the company is feeling the squeeze of the global memory shortage.

The Road Ahead

The global memory shortage is affecting consumer electronics prices and supply, and Apple is no exception. This shortage is causing delays in MacBook Air shipments and price hikes across the MacBook lineup. Apple is considering more drastic measures, including requesting permission from Congress to buy memory chips from blacklisted Chinese firms ChangXin Memory Technologies Inc. (CXMT) and Yangtze Memory Technologies Co. (YMTC). This is a sign that the company is feeling the squeeze of the global memory shortage and is looking for ways to mitigate its effects.

Key points

  • Apple has raised prices across its entire MacBook lineup, including the Neo.
  • The global memory shortage is causing delays in MacBook Air shipments and price hikes across the MacBook lineup.
  • Apple is considering more drastic measures, including requesting permission from Congress to buy memory chips from blacklisted Chinese firms ChangXin Memory Technologies Inc. (CXMT) and Yangtze Memory Technologies Co. (YMTC).
  • The MacBook Air M5, with its 32GB of RAM and 1TB SSD, is a prime example of the global memory shortage's effects on Apple's MacBooks.
  • Apple is feeling the squeeze of the global memory shortage and is looking for ways to mitigate its effects.
The Upside

If Apple can find a way to mitigate the effects of the global memory shortage, it could lead to a decrease in prices and an increase in supply. This could make MacBooks more affordable for consumers and help Apple to regain market share.

The Downside

If Apple is unable to find a way to mitigate the effects of the global memory shortage, it could lead to a further decrease in supply and an increase in prices. This could make MacBooks even more expensive and harder to find, leading to a loss of market share for the company.

Originally reported at

zdnet.com

Discernion covers the story. Read the full piece at the source.

Tagstechapplemacbookglobal-memory-shortage

Author

Kyle Kucharski, Senior Editor

Intelligence analysis by

Llama

Published

Aug 3, 2026

Source

zdnet.com

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Topics

techapplemacbookglobal-memory-shortage

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