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Apple raises iPhone 17 price by 10% in Japan as yen stays weak

Apple raised the prices of iPhones and some other products in Japan due to the weak yen. The starting quote for the entry-level iPhone 17 handset with 256 gigabytes of storage was ¥142,800, about 10% higher than an earlier price tag.

By Robert Bociaga·Jul 18·japantimes.co.jp·2 min read

Intelligence analysis by Llama

Apple has increased the prices of iPhones and some other products in Japan due to the weak yen. The price hike affects the entry-level iPhone 17 and other models, including the iPhone 17 Pro. The company's move is not uncommon in Japan, where many local retailers have been forced to increase prices of imported products.

Why it matters

The price hike of iPhones in Japan is significant because it affects the country's consumers and the local economy. The weak yen has led to a rise in prices of imported products, making it challenging for consumers to afford them.

Apple raised the price of iPhones in Japan because the yen is weak. This means that the price of iPhones is higher in Japan than in other countries. The weak yen makes it harder for people in Japan to afford iPhones, which can affect the local economy.

Analysis

A 10% Price Hike in Japan's iPhone Market

The recent price increase of iPhones in Japan is a direct result of the weak yen. The starting quote for the entry-level iPhone 17 handset with 256 gigabytes of storage was ¥142,800, about 10% higher than an earlier price tag of ¥129,800. This price hike affects not only the entry-level model but also other iPhone models, including the iPhone 17 Pro, which now sells at ¥194,800, an 8.3% increase from its previous price of ¥179,800.

This move by Apple is not uncommon in Japan, where many local retailers have been forced to increase prices of imported products due to the weak yen. The Cupertino-based company has been raising prices on Macs, iPads, home devices, and the Vision Pro globally due to a prolonged memory chip shortage. However, iPhones, AirPods, and Apple Watch were not affected then.

The price hike in Japan is a significant development in the country's tech market. The weak yen has led to a rise in prices of imported products, making it challenging for consumers to afford them. This has led to a decrease in demand for these products, which in turn affects the local economy.

The Impact on Consumers

The price hike of iPhones in Japan will have a significant impact on consumers. The weak yen has led to a rise in prices of imported products, making it challenging for consumers to afford them. This has led to a decrease in demand for these products, which in turn affects the local economy.

The Road Ahead

The future of the iPhone market in Japan is uncertain. The price hike may lead to a decrease in demand for iPhones, which in turn affects the local economy. However, Apple's move is not uncommon in Japan, where many local retailers have been forced to increase prices of imported products due to the weak yen.

Key points

  • Apple raised the prices of iPhones and some other products in Japan due to the weak yen.
  • The starting quote for the entry-level iPhone 17 handset with 256 gigabytes of storage was ¥142,800, about 10% higher than an earlier price tag.
  • The price hike affects not only the entry-level model but also other iPhone models, including the iPhone 17 Pro.
  • The weak yen has led to a rise in prices of imported products, making it challenging for consumers to afford them.
The Upside

If the yen strengthens, Apple may lower the prices of iPhones in Japan, making them more affordable for consumers. This could lead to an increase in demand for iPhones, which in turn would benefit the local economy.

The Downside

If the yen continues to weaken, the price of iPhones in Japan may continue to rise, making them even less affordable for consumers. This could lead to a decrease in demand for iPhones, which in turn would affect the local economy.

Originally reported at

japantimes.co.jp

Discernion covers the story. Read the full piece at the source.

Tagsappleiphoneyenjapan

Author

Robert Bociaga

Intelligence analysis by

Llama

Published

Jul 18, 2026

Source

japantimes.co.jp

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