B2C2 taps Schroders veteran to chase Asia’s growing crypto wealth
B2C2, an institutional crypto liquidity provider, has appointed Jason Lai, the former chairman of Schroders Wealth Management Asia, as a senior adviser in Singapore. This move comes as family offices and asset managers in Asia increase their exposure to crypto and other d…
Intelligence analysis by Llama
B2C2 has appointed Jason Lai, the former chairman of Schroders Wealth Management Asia, as a senior adviser in Singapore. This move is aimed at deepening ties with family offices, funds, and asset managers across Asia-Pacific, as traditional wealth managers and family offices in Asia take a growing interest in digital assets.
B2C2 is a company that helps other companies buy and sell cryptocurrencies. They've hired a new person, Jason Lai, who used to work for a company called Schroders. This is important because more and more people in Asia are interested in buying and selling cryptocurrencies.
Analysis
B2C2's Expansion in Asia-Pacific
B2C2, an institutional crypto liquidity provider, has appointed Jason Lai, the former chairman of Schroders Wealth Management Asia, as a senior adviser in Singapore. This move comes as family offices and asset managers in Asia increase their exposure to crypto and other digital assets. Lai is a veteran of Asia's private wealth industry and the founder of Thirdrock Group, an independent wealth and asset manager established in 2009. Schroders acquired the business in 2019, after which Lai served as CEO of the firm's Asian wealth management unit and later as chairman. He retired from Schroders in 2026.
Asia's Growing Interest in Digital Assets
Asia is increasingly where crypto's retail scale and institutional ambitions collide. APAC was the world's fastest-growing region for onchain activity in the year through June 2025, with transaction volume surging 69% to $2.36 trillion, according to Chainalysis. India led its global adoption rankings, while Singapore and Hong Kong are competing to establish themselves as regulated digital-asset hubs, making the region an increasingly important battleground for firms courting traditional financial institutions and wealthy investors.
B2C2's Target Market
B2C2 is targeting family offices and asset managers across Asia-Pacific, backed by parent SBI Holdings. The liquidity provider is now targeting further growth in payments, wholesale liquidity, and services for family offices as part of its expansion in the region. CoinDesk reported last month that the crypto market maker has held takeover talks with several potential acquirers over the past 18 months, according to five people with knowledge of the matter.
Key points
- B2C2 has appointed Jason Lai, the former chairman of Schroders Wealth Management Asia, as a senior adviser in Singapore.
- Lai is a veteran of Asia's private wealth industry and the founder of Thirdrock Group.
- B2C2 is targeting family offices and asset managers across Asia-Pacific, backed by parent SBI Holdings.
- The liquidity provider is now targeting further growth in payments, wholesale liquidity, and services for family offices as part of its expansion in the region.
If B2C2's expansion in Asia-Pacific is successful, it could lead to increased adoption of digital assets among traditional financial institutions and wealthy investors in the region.
However, there are also risks associated with B2C2's expansion, such as regulatory challenges and potential competition from other firms in the region.
