Can We Actually Cool Data Centers with Our Pee?
Liquid Death's marketing campaign with Jason Kelce suggests using pee to cool data centers, but experts say it's not that simple. Alternative water sources, like recycled water, are already being used to offset demand for potable drinking water.
Intelligence analysis by Llama

A marketing campaign for Liquid Death suggests using pee to cool data centers, but experts say it's not that simple. Alternative water sources, like recycled water, are already being used to offset demand for potable drinking water. Data centers can use recycled water, but it requires proper infrastructure to treat millions of gallons of water every day.
Imagine a big computer that needs to stay cool, so it uses a lot of water to prevent it from overheating. But what if we could use pee to cool it down? It's not that simple, because pee has a lot of yucky stuff in it that would make the water dirty. But there are already ways to clean the water and make it safe to use again. The problem is that we need to build more infrastructure to treat the water, so it can be used by data centers.
Analysis
Water Footprint of Data Centers
Data centers require massive quantities of water to prevent servers from overheating. In Loudoun County, Virginia, home to over 250 data centers, the water footprint is so extreme that even 200 million gallons of recycled water per day only accounts for 43% of daily data center water usage. The other 260 million gallons, or 57% of daily data center water usage, come from potable water supplies.
Alternative Water Sources
Experts say that alternative water sources, like recycled water, are already being used to offset demand for potable drinking water. Water treatment facilities use membrane bioreactors, reverse osmosis, ultraviolet light, and other processes to treat water until it's clean enough for industrial use. In some cases, this water can even be treated to the point that it's drinkable.
Infrastructure Challenges
However, industries can only pivot to recycled water use when there is proper infrastructure in place to treat millions of gallons of water every day. Data centers can use recycled water, but it requires being near a sizable waste water treatment facility. When data centers go out into rural areas, the wastewater treatment plants just aren't big enough to treat enough water for them to use.
Potential for Data Centers to Drive Water Infrastructure
Experts think that the AI industry could even drive resources toward building out this kind of infrastructure to scale water treatment. Meta, for example, will invest at least $270 million in wastewater infrastructure projects near its data centers. Data centers can actually come in and be anchors of water infrastructure, driving resources toward building out this kind of infrastructure to scale water treatment.
Key points
- Data centers require massive quantities of water to prevent servers from overheating.
- Alternative water sources, like recycled water, are already being used to offset demand for potable drinking water.
- Proper infrastructure is needed to treat millions of gallons of water every day for data centers to use recycled water.
- The AI industry could drive resources toward building out water treatment infrastructure.
- Meta will invest at least $270 million in wastewater infrastructure projects near its data centers.
If the AI industry invests in building out water treatment infrastructure, it could lead to a significant reduction in the demand for potable drinking water. This could not only help the environment but also provide a new source of revenue for companies like Meta.
However, the process of building out water treatment infrastructure is complex and time-consuming. It may take years for data centers to be able to use recycled water, and even then, it may not be enough to meet the demand. This could lead to continued strain on potable water supplies and increased environmental impact.



