Competition watchdog warns HelloBikeSG over ‘attempts to propose price talks with rival Anywheel’
Singapore's Competition and Consumer Commission (CCS) issued a written warning to HelloBikeSG for attempting to propose price talks with rival Anywheel. Anywheel refused to engage in price discussions and reported HelloBikeSG's approach to CCS, which found no actual price…
Intelligence analysis by Llama
Singapore's Competition and Consumer Commission (CCS) warned HelloBikeSG for attempting to propose price talks with rival Anywheel. Anywheel refused to engage in price discussions and reported HelloBikeSG's approach to CCS, which found no actual price coordination occurred.
The Competition and Consumer Commission of Singapore (CCS) warned HelloBikeSG for trying to talk to its competitor, Anywheel, about prices. Anywheel didn't want to talk and told CCS about it. CCS said that HelloBikeSG didn't do anything wrong, but it's still a reminder to businesses to be careful when talking to each other.
Analysis
CCS Warning to HelloBikeSG
The Competition and Consumer Commission of Singapore (CCS) issued a written warning to HelloBikeSG, the company behind bicycle-sharing service HelloRide, for attempting to propose price talks with its competitor, Anywheel. The warning was issued after CCS launched an investigation into possible breaches of the Competition Act following complaints from Anywheel.
According to CCS, a key representative of HelloRide had contacted an Anywheel representative to propose pricing discussions between the two companies on two separate occasions in July and October 2025. However, Anywheel did not engage further with HelloRide on both occasions and reported the communications to CCS.
CCS emphasized that communications did not involve the disclosure of commercially sensitive information and no actual price discussions with Anywheel took place. As a result, HelloRide's conduct did not infringe the Competition Act.
However, CCS noted that any price discussions or coordination between the two businesses would likely have had a direct and significant impact on competition and consumers in this market. The commission also commended Anywheel for not engaging with HelloRide's invitation to discuss prices and for reporting the matter to the commission.
CCS chief executive Alvin Koh stated that the case is a reminder to all businesses that they must act independently when determining their conduct on the market. He added that CCS will not hesitate to take enforcement action against businesses that are found to have engaged in anti-competitive conduct.
HelloRide responded to the warning, stating that its original outreach was made in the context of increasing MRT fares and the broader implications for transport operators in Singapore. The company acknowledged that CCS' announcement serves as a broader reminder to businesses to exercise caution when engaging with competitors.
CCS offers a leniency programme for businesses currently involved in anti-competitive information exchanges or receiving commercially sensitive information from their competitors. The commission also offers monetary rewards of up to $120,000 for whistle-blowers who report cartel activity in Singapore.
Key points
- CCS warned HelloBikeSG for attempting to propose price talks with rival Anywheel.
- Anywheel refused to engage in price discussions and reported HelloBikeSG's approach to CCS.
- CCS found no actual price coordination occurred between the two companies.
- CCS emphasized the importance of independent business conduct and encouraged reporting anti-competitive behaviour.
- CCS offers a leniency programme for businesses involved in anti-competitive information exchanges.
The warning highlights the importance of independent business conduct and encourages reporting anti-competitive behaviour. This could lead to a more competitive market and better services for consumers.
The warning may also lead to increased caution among businesses, potentially stifling innovation and competition. If businesses are too afraid to engage with each other, it could lead to a less dynamic market.


