Crypto valuations could double as protocols link revenue to tokens: Bitwise CIO
Bitwise Chief Investment Officer Matt Hougan predicts crypto valuations could at least double as more protocols adopt revenue-capture mechanisms like token buybacks and burns, linking network activity directly to token value.
Intelligence analysis by Gemini 2.5 Flash

Bitwise CIO Matt Hougan believes that the crypto market, particularly outside of Bitcoin, is transitioning to a revenue-driven model where decentralized finance (DeFi) applications and layer-1 networks will increasingly use their earnings to repurchase or burn native tokens. This shift, he argues, will provide conventional valuation metrics for investors and could lead to a significan…
Imagine a lemonade stand where the kids running it decide to use almost all the money they make to buy back their own special 'lemonade tickets' from customers, or even just throw some tickets away. This makes the remaining tickets more valuable because they're harder to get. A smart grown-up from a big investment company thinks that many online money games (called 'protocols') are starting to do this with their digital 'tokens,' and if they keep doing it, those tokens could become much more valuable, maybe even double in price!
Analysis
Bitwise Chief Investment Officer Matt Hougan has articulated a compelling vision for the future of crypto valuations, suggesting that the market is on the cusp of a significant repricing. His core thesis revolves around the increasing adoption of revenue-capture mechanisms by decentralized protocols, which directly link network activity and fees to the value of their native tokens. This evolution, he posits, could see crypto valuations at least double within the next 12 to 24 months, as investors begin to factor in these new economic models.
Matt Hougan's Outlook
Matt Hougan's perspective is rooted in the observation that crypto assets, beyond Bitcoin, are evolving into a revenue-driven market. He contends that many crypto assets are currently undervalued because investors have not yet fully priced in the impact of protocols using their generated revenue for token buybacks and burns. This mechanism creates direct demand for the token or reduces its supply, thereby enhancing its value. Hougan attributes this shift, in part, to a more permissive regulatory environment in the United States, which has alleviated some of the securities-law concerns that previously deterred projects from implementing revenue-sharing features. He believes that clearer regulatory guidance will enable continued expansion of these economic models across the crypto ecosystem.
Hyperliquid's Model
Hyperliquid, a decentralized exchange, serves as a prime example of this revenue-driven model in action. The protocol generated over $800 million in revenue last year, with approximately 99% of this sum dedicated to buying back and burning its native HYPE token. More recently, Hyperliquid reported $169 million in second-quarter revenue, directing a substantial $141 million towards HYPE buybacks. This direct and significant allocation of protocol earnings to token value creation illustrates the powerful link between network utility and token economics. Such a transparent and consistent mechanism provides a clear, quantifiable basis for valuing the HYPE token, aligning its performance with the success of the underlying platform.
Aave DAO's Strategy
Aave DAO is another prominent protocol embracing revenue-capture to benefit its token holders. The Aave DAO's buyback program has already acquired more than 205,000 AAVE tokens within its first ten months, demonstrating a commitment to this strategy. Aave founder Stani Kulechov further reinforced this direction, stating that 100% of Aave Protocol and GHO revenue is intended to flow to the $AAVE token, a principle established in the 'Aave Will Win' proposal. Kulechov also indicated that the team is actively designing an automated, non-discretionary buyback mechanism, which would further solidify the direct link between the protocol's financial success and the value of its native token, providing a more predictable and robust valuation framework for AAVE.
Key points
- Bitwise CIO Matt Hougan predicts crypto valuations could double as protocols link revenue to tokens.
- The shift involves DeFi applications and layer-1 networks using fees for token buybacks and burns.
- Hougan believes many crypto assets are currently undervalued because this change isn't priced in.
- Hyperliquid uses approximately 99% of its revenue to buy and burn HYPE tokens.
- Uniswap's 'UNIfication' overhaul approved the activation of protocol fees for UNI burns.
- Aave DAO has an active buyback program and plans for an automated, non-discretionary mechanism for AAVE tokens.
- A more permissive U.S. regulatory environment is cited as a factor enabling this shift.
If more protocols successfully implement revenue-capture mechanisms, it could lead to a more mature and transparent crypto market, attracting traditional investors seeking clearer valuation metrics. This shift could drive significant capital inflows, potentially doubling crypto valuations and fostering greater stability and confidence in the digital asset space.
The success of these revenue-capture models hinges on sustained protocol activity and regulatory clarity, both of which can be volatile. Changes in community-set tokenomics or unforeseen regulatory shifts could undermine these mechanisms, potentially leading to investor uncertainty and hindering the anticipated valuation growth.
Market signals
- HYPE Hyperliquid uses 99% of its revenue to buy and burn HYPE tokens, directly linking protocol activity to token value.
- UNI Uniswap's 'UNIfication' overhaul enables protocol fees to fund UNI token burns, reducing supply.
- AAVE Aave DAO's buyback program and new automated mechanism direct protocol revenue to AAVE token purchases.
AI-generated analysis of potential market relevance. Not financial advice.



