Disney’s ‘Project Gemini’ isn’t AI, but reportedly the death of the Hulu app
A report says Disney's internal 'Project Gemini' plan will move Hulu into Disney+ and eventually shut down the Hulu app.
Intelligence analysis by GPT-5.4 Mini
Business Insider says Disney is running a multi-phase “Project Gemini” plan to fold Hulu into Disney+ and decommission the Hulu app once migration is complete, possibly by the end of 2026.
Disney may be planning to put two streaming rooms into one bigger room. Instead of using one app for Disney stuff and another app for Hulu stuff, both could end up inside Disney+.
A report says this plan is called “Project Gemini.” It is not about robots or smart computers. It is about moving shows and app features from Hulu into Disney+.
Think of it like taking books from one backpack and putting them into another so there is only one bag to carry. If the report is right, the Hulu app itself could disappear after everyone has been moved over.
Analysis
What the report says
Business Insider reports that Disney has an internal plan called “Project Gemini” aimed at merging Hulu’s content and features into Disney+. According to the report, the end goal is to decommission the Hulu app once the transition is finished. The timeline cited in the report suggests the work could be done as soon as the end of 2026.
Disney's public posture vs. internal plan
The article notes that Disney has already been moving Hulu functionality into Disney+ for bundle subscribers. That includes recent product changes like adding a live TV guide on Disney+ desktop and letting Hulu users sync watchlists and viewing history between the two apps. At the same time, Disney told Variety earlier this month that there are “no current plans to sunset the Hulu app.” The Business Insider report, which cites internal documents and multiple employees, suggests the company may be laying the groundwork anyway.
What this means
If the report is accurate, Disney would be continuing a broader strategy of turning Disney+ into the main front door for its streaming business while retiring a standalone Hulu experience. The article frames this as a tech and product shift rather than an AI project, despite the Gemini name. For users, the practical result would be fewer separate apps and more content arriving under one interface, but also the loss of a distinct Hulu app if the migration completes.
Key points
- Business Insider reports Disney has an internal “Project Gemini” plan to merge Hulu into Disney+.
- The report says Disney wants to decommission the Hulu app after users transition.
- The story says the work could finish as soon as the end of 2026.
- Disney has publicly said there are no current plans to sunset the Hulu app.
- Recent Disney+ updates have already added Hulu-like features for bundle subscribers.
