DuckDuckGo’s Meta-Trolling 'Normal F***ing Sunglasses' Sell Out in Under a Week
DuckDuckGo has released a pair of 'Normal F***ing Sunglasses' that carry no camera, no microphone, no battery, and no electronics of any kind. The glasses, made with Knockaround, sold out in less than a week, with a second run coming.
Intelligence analysis by Llama

DuckDuckGo has released a pair of 'Normal F***ing Sunglasses' that sold out in less than a week, with a second run coming. The glasses have no camera, microphone, battery, or electronics.
DuckDuckGo made a pair of sunglasses that don't have any technology inside, like cameras or microphones. They sold out really fast, and now they're making more. This is because people are worried about their privacy and don't want technology following them everywhere.
Analysis
Background
DuckDuckGo, a well-known search engine, has recently released a pair of sunglasses called 'Normal F***ing Sunglasses.' The primary selling point of these sunglasses is the absence of any technology, including cameras, microphones, batteries, or electronics of any kind. This move comes after Meta's smart glasses faced an online backlash over privacy concerns.
What Changed
The sunglasses, made with San Diego eyewear brand Knockaround, went on sale on July 30 at $35. The first production run sold out in less than a week, with a second run coming. DuckDuckGo told TechSpot that a significant share of inventory had gone, but that it was too early to confirm the exact numbers.
What's Next
The release of these sunglasses is a clear response to the growing concerns over privacy and the increasing use of technology in everyday life. By creating a product that is the opposite of what people are used to, DuckDuckGo is making a statement about the importance of privacy and the need for technology-free spaces. The success of these sunglasses also highlights the demand for products that prioritize user privacy and security.
Key points
- DuckDuckGo released a pair of 'Normal F***ing Sunglasses' with no technology inside.
- The sunglasses sold out in less than a week, with a second run coming.
- The release is a response to Meta's smart glasses facing an online backlash over privacy concerns.
If the demand for these sunglasses continues, it could lead to more companies creating technology-free products, prioritizing user privacy and security.
However, some people might see this as a marketing gimmick, and the demand for these sunglasses might not be as strong as expected.



