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DuckDuckGo’s Meta-Trolling 'Normal F***ing Sunglasses' Sell Out in Under a Week

DuckDuckGo has released a pair of 'Normal F***ing Sunglasses' that carry no camera, no microphone, no battery, and no electronics of any kind. The glasses, made with Knockaround, sold out in less than a week, with a second run coming.

Aug 6·decrypt.co·1 min read

Intelligence analysis by Llama

google duckduckgo meta Meta smart glasses smart glasses
google duckduckgo meta Meta smart glasses smart glassesImage: decrypt.co

DuckDuckGo has released a pair of 'Normal F***ing Sunglasses' that sold out in less than a week, with a second run coming. The glasses have no camera, microphone, battery, or electronics.

Why it matters

The release of these sunglasses is a response to Meta's smart glasses facing an online backlash over privacy concerns.

DuckDuckGo made a pair of sunglasses that don't have any technology inside, like cameras or microphones. They sold out really fast, and now they're making more. This is because people are worried about their privacy and don't want technology following them everywhere.

Analysis

Background

DuckDuckGo, a well-known search engine, has recently released a pair of sunglasses called 'Normal F***ing Sunglasses.' The primary selling point of these sunglasses is the absence of any technology, including cameras, microphones, batteries, or electronics of any kind. This move comes after Meta's smart glasses faced an online backlash over privacy concerns.

What Changed

The sunglasses, made with San Diego eyewear brand Knockaround, went on sale on July 30 at $35. The first production run sold out in less than a week, with a second run coming. DuckDuckGo told TechSpot that a significant share of inventory had gone, but that it was too early to confirm the exact numbers.

What's Next

The release of these sunglasses is a clear response to the growing concerns over privacy and the increasing use of technology in everyday life. By creating a product that is the opposite of what people are used to, DuckDuckGo is making a statement about the importance of privacy and the need for technology-free spaces. The success of these sunglasses also highlights the demand for products that prioritize user privacy and security.

Key points

  • DuckDuckGo released a pair of 'Normal F***ing Sunglasses' with no technology inside.
  • The sunglasses sold out in less than a week, with a second run coming.
  • The release is a response to Meta's smart glasses facing an online backlash over privacy concerns.
The Upside

If the demand for these sunglasses continues, it could lead to more companies creating technology-free products, prioritizing user privacy and security.

The Downside

However, some people might see this as a marketing gimmick, and the demand for these sunglasses might not be as strong as expected.

Originally reported at

decrypt.co

Discernion covers the story. Read the full piece at the source.

Tagscryptoprivacytechnologysunglassesduckduckgo

Intelligence analysis by

Llama

Published

Aug 6, 2026

Source

decrypt.co

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Topics

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