Etsy is cracking down on AI slop listings

New Policies and Restrictions

Etsy is enforcing new policies to combat AI-generated listings. The company requires that every listing include at least one unedited photo of the actual item against a real background. All photos must accurately represent the item a buyer will receive. Etsy also prohibits the use of AI-generated images in listings and requires sellers to disclose if AI was used in the creation of art. The company provides examples of misleading images and outlines the consequences for sellers who violate these new policies.

Examples of Misleading Images

Etsy provides examples of misleading images, such as a cat stuffed animal, to demonstrate the type of content that is prohibited. The company also offers a pop-up feature when uploading images to flag AI-generated content.

Consequences for Sellers

If a buyer reports that what they receive is materially different from a listing, a seller may be responsible for a refund. The company also prohibits listings made by bots and requires sellers to disclose if AI was used in the creation of art.

Impact on Sellers

Sellers who offer functional guides, such as patterns, recipes, or instructions, must show an actual result made from a guide. The company also allows selling AI-generated art, but requires sellers to disclose that it was made with AI.