Ferrari Luce unveiled: Here's the first car from Jony Ive's design house
Ferrari revealed the Luce, its first EV with design work from Jony Ive's LoveFrom. The four-door, four-motor car pairs unusual styling with 1,035 horsepower and a 329-mile WLTP range.
Intelligence analysis by GPT-5.4 Mini
Ferrari has shown the finished Luce, a luxury electric car designed with LoveFrom, Jony Ive's studio. The car is a four-door, five-seat EV with a polarizing look, a large battery, four motors, and software that was still unfinished in the pre-production example.
Ferrari made a new electric car called the Luce. It looks very different from old Ferraris, and it has room for five people instead of just two or four.
Think of it like a super-fast electric skateboard with a fancy shell on top. It has four motors, one for each wheel, so it can push and steer itself very precisely.
It also makes its own special sound instead of pretending to be an old engine. Ferrari wants it to feel like a new kind of Ferrari, not just a copy of the old ones.
Analysis
A new Ferrari shape
Ferrari has finally shown the full Luce, the first car associated with LoveFrom, the design house founded by Jony Ive. The article frames the car as a major departure from Ferrari's current sports cars, with an exterior that is likely to split opinion just as much as the earlier interior reveal did.
Bigger, quieter, stranger
The Luce is not a traditional two-seat Ferrari. It is described as more SUV-like in size and stance, with four doors and five seats, making it the first Ferrari-badged car to seat more than four people. The rear doors hinge at the back, and the back seat is presented as fairly roomy, though headroom is a little tight. The piece says the design aims to broaden Ferrari's audience, which Ferrari CMO Enrico Galliera described as enlarging the Ferrari community.
Performance first, software second
Underneath the styling, Ferrari is still selling performance. The Luce has 1,035 horsepower from four motors, one at each wheel, plus four-wheel steering and active suspension that can adjust stiffness and ride height. Ferrari says the car can lower itself at highway speeds and that the control system samples road and motor data every 5 milliseconds. Power comes from a 122-kWh gross battery pack, with up to 350 kW charging and a claimed 329-mile WLTP range.
The article also emphasizes sound as a key part of the Ferrari experience. Instead of trying to fake an engine note entirely in software, the Luce uses an acoustic pickup on the rear axle to sample motor vibrations and turn them into a distinctive sound, which Ferrari compares to an amplifier for an electric guitar. The feature is presented as an attempt to make the EV feel like its own thing rather than an imitation of a gas-powered Ferrari.
Key points
- Ferrari showed the finished Luce, designed with LoveFrom, Jony Ive's design house.
- The car has four doors, five seats, and a shape closer to an SUV than a classic sports car.
- It uses four motors and 1,035 horsepower, plus four-wheel steering and active suspension.
- Ferrari says the 122-kWh battery can charge at up to 350 kW and may reach 329 miles on WLTP testing.
- The car uses motor vibrations and an acoustic pickup to create a distinctive EV sound.
- Some software features in the pre-production car were still non-functional.
- Ferrari's own framing is that the model is meant to expand the brand's audience.
