Ferrari reveals its first EV, with design help from Jony Ive
Ferrari showed its first electric car, the Luce, designed with LoveFrom and priced from €550,000 in Italy.
Intelligence analysis by GPT-5.4 Mini
Ferrari has shown the full Luce, its first EV and a rare four-door, five-seat model shaped with design help from Jony Ive and Marc Newson’s LoveFrom. The car starts at €550,000 in Italy, making it Ferrari’s most expensive model yet.
Ferrari made its first electric car. It is called the Luce, and it was helped along by famous designers Jony Ive and Marc Newson.
Think of it like a super-fast electric bike from a company that usually makes race cars, except this one has four doors and five seats. It is also very fancy, with a huge price in Italy.
The car tries to sound special, too. Instead of making up a fake engine noise, it listens to the motors and turns their vibrations into sound, like turning a drum’s buzz into music.
Analysis
Ferrari has moved from teasers to a full reveal of the Luce, its first electric vehicle. The car is also unusual in Ferrari’s lineup for another reason: it is the company’s second four-door model and its first with five seats.
A key detail is the design partnership. Ferrari says LoveFrom, the collective founded by Jony Ive and Marc Newson, was allowed to "define the design direction of the project from the outset," shaping both the exterior and the interior. That aligns with earlier reporting that Ive and Newson were already involved in the cabin design, but the company is now making clear that their influence went beyond the inside of the car.
The Verge says the Luce has a minimalist outside, while also keeping a lot of buttons inside. That mix suggests Ferrari is trying to balance a cleaner EV look with the tactile controls the brand still wants to preserve. Tim Stevens of Engadget, who saw the car firsthand, described it as feeling more like an SUV than a traditional sports car. He also noted that he could not test the controls or drive it.
On the performance side, Ferrari says the Luce has four motors and 1,035 horsepower. The article also says the car will start at €550,000 in Italy, with no US price announced yet. According to the reporting, Ferrari’s sound system is also different from many EVs: it picks up and amplifies vibrations from the rear motors instead of using a fully synthesized sound.
Key points
- Ferrari unveiled the Luce, its first electric vehicle.
- LoveFrom, led by Jony Ive and Marc Newson, helped shape the design from the outset.
- Ferrari says the Luce is its second four-door car and its first five-seat model.
- The car has four motors and 1,035 horsepower, according to the article.
- Italian pricing starts at €550,000, with US pricing not yet announced.
