Ferrari Reveals Luce, Its First Fully Electric Vehicle, Co-Designed by Jony Ive
Ferrari's first EV, the 2027 Luce, arrives with 1,035 horsepower, a 330-mile range and design work from Jony Ive's LoveFrom, but its styling is polarizing.
Intelligence analysis by GPT-5.4 Mini
Ferrari has unveiled the Luce, its first fully electric car, with a high price, big performance claims and a design shaped by Jony Ive's firm LoveFrom. The reveal has already sparked strong reactions online and a small hit to Ferrari's stock.
Ferrari made its first all-electric car. It is called Luce, which means light, and it is very expensive and very fast.
The car was designed with help from Jony Ive's design team. Some people like its look, and some people think it looks strange, like a sports car wearing a futuristic costume.
Ferrari is trying something new while many car companies are being careful about electric cars. It is like a famous cookie shop making a brand-new flavor that some customers cheer for and others argue about.
Analysis
Ferrari's EV debut
Ferrari has unveiled the Luce, its first fully electric sports car and the company's first five-seater. The 2027 model starts at 550,000 euros, or about $640,000, and is scheduled to be available for preorder in Italy by the end of May, with US deliveries expected next spring.
Design and performance
The Luce was shaped with help from LoveFrom, the design firm led by former Apple designers Jony Ive and Marc Newson. CNET describes the exterior as a glass-and-aluminum design that may remind some people of classic Apple products. Ferrari says the car produces 1,035 horsepower, reaches nearly 200 mph, goes 0 to 60 mph in 2.5 seconds, and can travel about 330 miles on a charge. Instead of a traditional Ferrari engine note, it uses an amplified electric sound that can also be played through the cabin.
Market context and reaction
The launch lands while some luxury automakers are backing away from or slowing EV plans as the broader EV market cools, especially in the US. Ferrari had previously said it wanted 40% of its cars to be electric by 2030, but the article says that target now looks unlikely. Public reaction has been sharply divided: some online critics dislike the exterior, while others praise the interior and its physical controls. The article says Ferrari's stock fell about 6% on May 26, the day after the unveiling, though Bloomberg's Craig Trudell argued the company may not need huge volume to call the project a success.
Key points
- Ferrari unveiled the Luce, its first fully electric sports car.
- The 2027 model starts at 550,000 euros and has a reported 330-mile range.
- LoveFrom, led by Jony Ive and Marc Newson, helped shape the car's design.
- Ferrari says the EV makes 1,035 horsepower and hits 60 mph in 2.5 seconds.
- The reveal drew divided online reaction and coincided with a roughly 6% stock drop.
