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Google Quietly Updates Privacy Policy to Let Gmail and Photos Data Feed Ads

Google revised its privacy policy to allow Gmail, Drive, and Google Photos data to personalize ads, with an exception for Personal Intelligence features.

By Decrypt·Oct 24·decrypt.co·1 min read

Intelligence analysis by Qwen 2.5 (3B)

INTERNET gmail google money privacy artificial intelligence ads AI
INTERNET gmail google money privacy artificial intelligence ads AIImage: decrypt.co

Google quietly updated its privacy policy to let Gmail, Drive, and Google Photos data feed ads, with an exception for AI features.

Why it matters

This change could impact user privacy and the way Google handles user data, particularly for AI features like AI Mode and Gemini.

Google is now letting your Gmail, Drive, and Google Photos data help make ads more personalized, but you can choose not to let it happen.

Analysis

{"heading_1":"The Updated Privacy Policy","paragraph_1":"Google has stressed that content from the three services still isn’t used for ad targeting by default, and advertisers don’t get access to the contents of anyone’s Gmail, Drive, or Photos.","paragraph_2":"The company also says it won’t share personally identifying details without permission.","paragraph_3":"Users can opt out by disconnecting the apps or turning off personalized recommendations.","heading_2":"The Exception to the Rule","heading_3":"Google's Stance on Privacy"}

Key points

  • Google updated its privacy policy to allow Gmail, Drive, and Google Photos data to personalize ads
  • The exception is for Personal Intelligence features like AI Mode and Gemini
  • Users can opt out of this feature by disconnecting the apps or turning off personalized recommendations
The Upside

This change could lead to more relevant and useful ads, as your data helps tailor them to your needs.

The Downside

Users might feel their privacy is being compromised, as their data could be used for ads even if they don't want it to.

Originally reported at

decrypt.co

Discernion covers the story. Read the full piece at the source.

Tagscryptoprivacygoogleai

Author

Decrypt

Intelligence analysis by

Qwen 2.5 (3B)

Published

Oct 24, 2026

Source

decrypt.co

Share

Topics

cryptoprivacygoogleai

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