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Hasbro raises annual forecasts on digital gaming demand, 'Magic' boost

Hasbro raised its annual revenue and profit forecasts on Tuesday, betting on resilient demand for its digital gaming business and continued strength in 'Magic: The Gathering' despite an uncertain consumer spending environment.

By Jeenah Moon·Jul 21·channelnewsasia.com·3 min read

Intelligence analysis by Llama

Hasbro raises annual forecasts on digital gaming demand, 'Magic' boost
Image: channelnewsasia.com

Hasbro raised its annual revenue and profit forecasts on Tuesday, driven by momentum in its Wizards of the Coast and Digital Gaming unit, and stronger spending by higher-income consumers.

Why it matters

The company's decision to raise its forecasts is significant as it indicates a resilient demand for its digital gaming business and 'Magic: The Gathering' franchise.

Hasbro, the company that makes toys and games, said it will make more money than it thought it would. This is because people are still playing games and buying toys, even though some people are not spending as much money as they used to.

Analysis

A $60B Vote of Confidence

Hasbro's decision to raise its annual revenue and profit forecasts is a vote of confidence in the company's digital gaming business and 'Magic: The Gathering' franchise. The company's momentum in its Wizards of the Coast and Digital Gaming unit, driven by the flagship 'Magic' franchise, is a key driver of this growth. The company's ability to counter demand pressure from lower-income households due to persistent inflation is also a significant factor. The company's second-quarter revenue rose 16 per cent to $1.14 billion, topping analysts' estimates of $1.07 billion, according to data compiled by LSEG. Revenue in the Wizards of the Coast and Digital Gaming segment rose 27 per cent in the quarter ended June 28, compared with a growth of 16 per cent in the year-ago period. The company earned a quarterly adjusted profit of $1.28 per share, compared with analysts' estimates of $1.14 per share. Hasbro said it incurred $11 million in incremental expenses in the quarter from a cybersecurity incident that occurred in March, and expects to incur additional costs related to the incident in the future.

Why Cursor?

Hasbro's decision to raise its forecasts is also a reflection of the company's ability to adapt to changing consumer spending habits. The company's focus on digital gaming and 'Magic: The Gathering' has allowed it to tap into a growing market and drive growth. The company's ability to counter demand pressure from lower-income households due to persistent inflation is also a significant factor. The company's second-quarter revenue rose 16 per cent to $1.14 billion, topping analysts' estimates of $1.07 billion, according to data compiled by LSEG. Revenue in the Wizards of the Coast and Digital Gaming segment rose 27 per cent in the quarter ended June 28, compared with a growth of 16 per cent in the year-ago period.

The Road Ahead

Hasbro's decision to raise its forecasts is a positive sign for the company and its investors. The company's momentum in its Wizards of the Coast and Digital Gaming unit, driven by the flagship 'Magic' franchise, is a key driver of this growth. The company's ability to counter demand pressure from lower-income households due to persistent inflation is also a significant factor. The company's second-quarter revenue rose 16 per cent to $1.14 billion, topping analysts' estimates of $1.07 billion, according to data compiled by LSEG. Revenue in the Wizards of the Coast and Digital Gaming segment rose 27 per cent in the quarter ended June 28, compared with a growth of 16 per cent in the year-ago period.

Key points

  • Hasbro raised its annual revenue and profit forecasts on Tuesday, driven by momentum in its Wizards of the Coast and Digital Gaming unit.
  • The company's second-quarter revenue rose 16 per cent to $1.14 billion, topping analysts' estimates of $1.07 billion.
  • Revenue in the Wizards of the Coast and Digital Gaming segment rose 27 per cent in the quarter ended June 28, compared with a growth of 16 per cent in the year-ago period.
  • The company earned a quarterly adjusted profit of $1.28 per share, compared with analysts' estimates of $1.14 per share.
The Upside

Hasbro's decision to raise its forecasts is a positive sign for the company and its investors. The company's momentum in its Wizards of the Coast and Digital Gaming unit, driven by the flagship 'Magic' franchise, is a key driver of this growth. The company's ability to counter demand pressure from lower-income households due to persistent inflation is also a significant factor.

The Downside

Hasbro's decision to raise its forecasts is also a reflection of the company's ability to adapt to changing consumer spending habits. However, the company's reliance on digital gaming and 'Magic: The Gathering' makes it vulnerable to changes in consumer preferences and market trends.

Originally reported at

channelnewsasia.com

Discernion covers the story. Read the full piece at the source.

Tagsbusinessdigital-gamingmagic-the-gatheringhasbrowizards-of-the-coastdigital-gaming-unit

Author

Jeenah Moon

Intelligence analysis by

Llama

Published

Jul 21, 2026

Source

channelnewsasia.com

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Topics

businessdigital-gamingmagic-the-gatheringhasbrowizards-of-the-coastdigital-gaming-unit

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