Hero MotoCorp To Debut Maiden Electric Motorcycle Next Year
Hero MotoCorp is set to unveil its first batch of electric motorcycles next year, marking its foray into the e-bike segment. The company plans to launch two electric motorcycles, one suited for urban mobility and the other a high-performance vehicle.
Intelligence analysis by Llama
Hero MotoCorp is set to debut its maiden electric motorcycle next year, marking its entry into the e-bike segment. The company plans to launch two electric motorcycles, one suited for urban mobility and the other a high-performance vehicle.
Hero MotoCorp is making electric motorcycles that are good for the city and also fun to ride. They are planning to launch two types of electric motorcycles next year, one for people who want a fun ride and another for people who want a high-performance vehicle.
Analysis
Hero MotoCorp's foray into the e-bike segment marks a significant development in the Indian electric vehicle (EV) market. The company plans to launch two electric motorcycles next year, one suited for urban mobility and the other a high-performance vehicle. The first product, internally code-named Project Ubex, will be a good performance motorcycle for consumers looking for both the thrill and acceleration of a motorcycle on an EV platform but also extremely city and road friendly. The second e-bike, code-named VXZ, will be a high-performance vehicle catering to those consumers who are looking for adventure. This motorcycle has been developed in collaboration with US-based Zero Motorcycles. The auto giant is timing the two launches ahead of Delhi government's proposed ban on sale of internal combustion engine two-wheelers in the national capital from April 2028. The electric two-wheeler (E2W) market is currently dominated by e-scooters, with e-motorcycles accounting for a minuscule share. However, the entry of Hero MotoCorp and the launch of new electric bikes could intensify the competition and bring more riders from the mainstream ICE ecosystem. This comes even as E2W registrations jumped 85% to 1.91 Lakh units in July this year from 1.03 Lakh units in the same period last year. At the heart of all this is the Indian EV market, which is projected to become a $132 Bn opportunity by 2030.
Key points
- Hero MotoCorp is set to debut its maiden electric motorcycle next year, marking its entry into the e-bike segment.
- The company plans to launch two electric motorcycles, one suited for urban mobility and the other a high-performance vehicle.
- The first product, internally code-named Project Ubex, will be a good performance motorcycle for consumers looking for both the thrill and acceleration of a motorcycle on an EV platform but also extremely city and road friendly.
- The second e-bike, code-named VXZ, will be a high-performance vehicle catering to those consumers who are looking for adventure.
The entry of Hero MotoCorp into the e-bike segment is expected to bring more competition and innovation into the market, which could lead to better products and prices for consumers.
The high purchase prices and lacklustre resale value of electric motorcycles could be a challenge for Hero MotoCorp and other players in the market.
