How I Learned That Some Startup Problems Are Too Big For A Minimum Viable Product
CEO of Freda shares insights on scaling a new venture with a maximum viable product approach after founding and selling a successful startup.
Intelligence analysis by Qwen 2.5 (3B)

Former Tink CEO Daniel Kjellén discusses the challenges of scaling a new venture and the importance of a maximum viable product approach, especially in industries like compliance where problems are complex and interconnected.
Imagine you're building a big toy castle. If you try to build it piece by piece, you might not be able to make it strong enough. But if you try to build it as big as you can right away, you might make it stronger and more stable.
Analysis
The Compliance Industry's Complexity
The compliance industry is fraught with complexity, as every company's obligations depend on a million different factors, each of which sits in a different part of the business. This makes it a challenge to solve compliance problems piecemeal.
The Maximum Viable Product Approach
The maximum viable product approach requires a comprehensive solution from the start, rather than a minimum viable product. This is especially important in industries like compliance where problems are interconnected and cannot be solved in isolation.
The Role of Experience and Capital
Having built a company before can provide a significant advantage. Experience and access to capital can help founders tackle complex problems like compliance, even if they are not the first to solve them.
The Future of Scaling
The future of scaling is changing with the rise of language models. Founders can now build larger, more complex ventures with fewer resources, as seen in Freda's growth from 22 people to a team of 22 strong and growing.
The Importance of a Maximum Viable Product
A maximum viable product approach is crucial for founders who want to tackle complex problems like compliance. It requires a comprehensive solution from the start, rather than a minimum viable product, which can lead to failure if problems are interconnected and cannot be solved in isolation.
Key points
- The compliance industry is complex and interconnected, making it difficult to solve problems piecemeal.
- A maximum viable product approach is necessary for success in industries like compliance.
- Having built a company before can provide significant advantages in tackling complex problems.
With the right approach and resources, founders can tackle complex problems like compliance and build successful ventures, even if they are not the first to solve them.
However, the complexity of problems like compliance means that a maximum viable product approach is crucial. Founders must be prepared for challenges and setbacks, even with the right resources.



