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'I'm 96 and have 15 million followers': The grannies taking over TikTok

A 96-year-old grandma is using social media to earn money and cover her nursing home fees. Other older women are also finding success on platforms like TikTok.

By Yasmin Rufo·Oct 22·bbc.co.uk·2 min read

Intelligence analysis by Qwen 2.5 (3B)

Ninety-six-year-old Grandma Droniak, holding a martini glass and wearing a pink sparkly top and a white fur shawl. She is standing in front of a dressing table with lights around the mirror.
Ninety-six-year-old Grandma Droniak, holding a martini glass and wearing a pink sparkly top and a white fur shawl. She is standing in front of a dressing table with lights around the mirror.Image: bbc.co.uk

Older women are leveraging social media platforms like TikTok to find success and earn money, with some turning their personalities into lucrative businesses.

Why it matters

This story highlights how older individuals are using social media to find new audiences and financial opportunities, which can be inspiring and relevant to readers interested in social media trends and generational changes.

Older women are using social media platforms like TikTok to find success and earn money. They share their lives, recipes, and skills with younger audiences, which can be inspiring and relevant to readers interested in generational changes and the impact of technology on older adults.

Analysis

{"heading_1":"The Rise of Social Media Influencers Among Older Adults","subheading_1":"Older Women Finding Success on TikTok","paragraph_1":"The article discusses how older women, including Lillian Droniak, are using social media platforms like TikTok to find success and earn money. Droniak, a 96-year-old grandma, has over 15 million followers and uses her personality to attract younger audiences.","paragraph_2":"Viv Truran, an 82-year-old from Cardiff, also uses social media to share her colorful outfits and make two videos a day. She has over 800,000 followers and regularly receives messages from people around the world.","paragraph_3":"Grace Geramita, an 85-year-old former teacher, has millions of followers who watch her cook recipes she has made for decades. Her grandson suggested they start filming her cooking six years ago, and the videos have taken off.","paragraph_4":"Barbara Costello, a 77-year-old former teacher, shares videos about cooking, cleaning, and homemaking skills on her Brunch with Babs accounts. Her followers tell her she reminds them of their own mothers and grandmothers.","paragraph_5":"These older influencers are finding new audiences and financial opportunities on social media, which can be inspiring and relevant to readers interested in generational changes and the impact of technology on older adults."}

Key points

  • Older women are using social media platforms like TikTok to find success and earn money
  • These influencers share their lives, recipes, and skills with younger audiences
  • The success of these influencers can inspire and motivate other older adults to use social media
  • The rise of older influencers on social media may lead to a perception that older adults are not as valuable or relevant in society
  • These influencers are finding new audiences and financial opportunities on social media
The Upside

The success of these older influencers can inspire and motivate other older adults to use social media to find new audiences and financial opportunities, leading to a more connected and engaged older adult community.

The Downside

The rise of older influencers on social media may lead to a perception that older adults are not as valuable or relevant in society, which could be a negative impact.

Originally reported at

bbc.co.uk

Discernion covers the story. Read the full piece at the source.

Tagseconomysocial-mediatiktokinfluencersolder-adults

Author

Yasmin Rufo

Intelligence analysis by

Qwen 2.5 (3B)

Published

Oct 22, 2026

Source

bbc.co.uk

Share

Topics

economysocial-mediatiktokinfluencersolder-adults

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