Latte makeup, cloud skin: TikTok’s beauty trends for fall
Millions of TikTok users are choosing between two beauty looks this year: warm and bronzed latte makeup, or soft and blurred cloud skin. Both trends favor a natural, skin-first finish over heavy coverage.
Intelligence analysis by Llama
TikTok users are deciding between latte makeup and cloud skin, two beauty trends that prioritize a natural, skin-first finish. Latte makeup features a warm, coffee-inspired color palette, while cloud skin focuses on texture for a soft, velvety matte finish.
Imagine you're choosing between two different beauty looks: one is warm and bronzed, like a cup of coffee, and the other is soft and blurred, like a digital filter. Both looks prioritize a natural, skin-first finish over heavy coverage. It's like deciding which style fits your mood and skin goals.
Analysis
Latte Makeup: A Warm, Coffee-Inspired Color Palette
Latte makeup gets its name from its warm, coffee-inspired color palette. The look leans on caramel and espresso-toned eyeshadow, cream bronzer swept across the cheeks and jaw, and a milky, brown-toned lip. Creators skip blush entirely, letting the bronzer do the work of warming the whole face. Hailey Bieber's version of the look, built around a sheer skin tint and cream bronzer stick, has become the most copied reference point, racking up hundreds of millions of views.
Cloud Skin: A Soft, Velvety Matte Finish
Cloud skin takes a different path to a similar glow. Instead of warm color, the trend focuses on texture. Makeup artists describe it as a soft, velvety matte finish that looks blurred and smooth, almost like a digital filter come to life. Unlike the dewy, glass skin look that dominated past years, cloud skin uses updated matte formulas that control shine without leaving skin looking flat or powdery. The goal, artists say, is skin that appears healthy and lit from within, with no visible base at all.
A Common Thread: Natural, Skin-First Finishes
Both trends share a common thread they favor a natural, skin-first finish over heavy coverage. That overlap has fueled a wave of 'which look fits you' style content, with creators comparing the warm, sultry finish of latte makeup against the soft, cool restraint of cloud skin. With TikTok continuing to shape which products fly off shelves, latte makeup and cloud skin are expected to remain go-to reference points for beauty fans well into the fall season.
Key points
- Latte makeup features a warm, coffee-inspired color palette.
- Cloud skin focuses on texture for a soft, velvety matte finish.
- Both trends prioritize a natural, skin-first finish over heavy coverage.
- Hailey Bieber's version of latte makeup has become a popular reference point.
- Cloud skin uses updated matte formulas to control shine without leaving skin looking flat or powdery.
If these beauty trends continue to influence the beauty industry, we can expect to see more natural, skin-first finishes and a shift away from heavy coverage. This could lead to a more inclusive and diverse beauty landscape, where individual skin goals and moods are celebrated.
However, the pressure to conform to these beauty trends could lead to unrealistic expectations and body dissatisfaction. Additionally, the emphasis on natural, skin-first finishes may perpetuate the idea that heavy coverage is somehow 'unhealthy' or 'unattractive'.
