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NEA’s Tiffany Luck on AI IPOs, personal agents, and the ROI reckoning

NEA partner Tiffany Luck discusses AI IPOs, personal agents, and the ROI reckoning. She talks about the future of personal agents and how startups are helping enterprises track AI spend.

By Rebecca Bellan, Theresa Loconsolo·Jun 17·techcrunch.com·2 min read

Intelligence analysis by Llama 3.3 70B

NEA’s Tiffany Luck on AI IPOs, personal agents, and the ROI reckoning
Image: techcrunch.com

Tiffany Luck joins the Equity podcast to discuss the shift from tokenmaxxing to ROI and the possibilities for 'magic moments' in consumer business.

Why it matters

The conversation between Luck and Rebecca Bellan matters because it highlights the tension between hype and ROI in AI adoption, and how startups are addressing this issue.

Imagine you have a personal assistant who can anticipate and meet your needs. That's what NEA partner Tiffany Luck thinks AI can do for businesses, creating 'magic moments' for customers.

Analysis

The Shift from Tokenmaxxing to ROI

The recent trend of tokenmaxxing, where companies encouraged employees to push AI usage as far as it would go, has given way to a focus on return on investment (ROI). This shift is significant, as companies like Uber have reportedly blown through their annual AI budget in just a few months. According to Luck, this shift is a natural consequence of the hype surrounding AI, and companies are now looking for ways to measure the effectiveness of their AI spend.

The conversation between Luck and Bellan highlights the challenges companies face in measuring AI ROI. Luck notes that forward-deployed engineers are becoming a 'Trojan horse' for AI adoption, as they are able to integrate AI into existing systems and processes. However, this also creates challenges in terms of measuring the effectiveness of AI spend, as it can be difficult to isolate the impact of AI on business outcomes.

The Future of Personal Agents

Luck is bullish on the potential of personal agents, which she believes will create 'magic moments' in consumer business. According to her, personal agents will be able to anticipate and meet customer needs in a way that is currently not possible. This will require significant advances in AI, but Luck believes that the potential payoff is substantial.

The development of personal agents will also require significant investment in AI infrastructure. Luck notes that value is being created at every layer of the AI stack, from the model layer to the application layer. This creates opportunities for startups to develop innovative solutions that can help enterprises track AI spend and measure ROI.

The Role of Startups in AI Adoption

Startups are playing a crucial role in helping enterprises adopt AI, according to Luck. By developing innovative solutions that can help companies track AI spend and measure ROI, startups are able to address the challenges posed by the shift from tokenmaxxing to ROI. Luck notes that enterprises are mixing and matching models instead of committing to one provider, which creates opportunities for startups to develop specialized solutions.

The conversation between Luck and Bellan highlights the importance of startups in driving AI adoption. By developing innovative solutions that can help companies measure AI ROI, startups are able to address the challenges posed by the hype surrounding AI. As the AI landscape continues to evolve, it is likely that startups will play an increasingly important role in driving adoption and innovation.

Key points

  • The shift from tokenmaxxing to ROI is a significant challenge for companies
  • Forward-deployed engineers are becoming a 'Trojan horse' for AI adoption
  • Personal agents have the potential to create 'magic moments' in consumer business
The Upside

If AI adoption continues to grow, it could lead to significant increases in productivity and efficiency for businesses. Startups that develop innovative solutions to help companies track AI spend and measure ROI could see significant growth and investment.

The Downside

However, the shift from tokenmaxxing to ROI also poses significant challenges for companies, as they struggle to measure the effectiveness of their AI spend. If companies are unable to develop effective solutions to track AI ROI, it could lead to significant waste and inefficiency.

Originally reported at

techcrunch.com

Discernion covers the story. Read the full piece at the source.

Tagsai-agentsstartupsroiai-adoption

Author

Rebecca Bellan, Theresa Loconsolo

Intelligence analysis by

Llama 3.3 70B

Published

Jun 17, 2026

Source

techcrunch.com

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Topics

ai-agentsstartupsroiai-adoption

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