New payment set up? Get in touch! The bank scam where your ‘bank’ is the scammer
Impersonation scams, where fraudsters pose as banks or other trusted entities, are becoming more costly, with average losses per victim rising despite a slight decrease in reported incidents.
Intelligence analysis by Gemini 2.5 Flash

Fraudsters are increasingly using sophisticated impersonation tactics, often starting with a text message about an unrecognized payment, to trick individuals into believing their bank account is compromised. They then persuade victims to transfer funds to 'safe' accounts or hand over debit cards, leading to significant financial losses.
Imagine someone pretends to be your favorite toy store calling you, saying you bought a really expensive toy you don't remember. They then try to trick you into giving them your pocket money or even your piggy bank for 'safekeeping.' That's what these scammers do, but they pretend to be your bank to steal your grown-up money, making you think they're helping you when they're actually trying to trick you.
Analysis
£3,516
Impersonation scams are not only prevalent but are also becoming significantly more damaging financially. Data from Lloyds bank reveals a concerning trend: while the number of customers reporting scams decreased by 3% in the year leading up to June, the average sum stolen per incident surged by 10% to £3,516. This indicates that fraudsters are either targeting higher-value accounts or employing more effective methods to extract larger sums from their victims, making each successful scam more impactful.
The rising average loss underscores the evolving sophistication of these criminal operations. Scammers are adept at creating a sense of urgency and panic, often by fabricating high-value transactions that victims do not recognize. This psychological manipulation, combined with convincing impersonations of trusted entities like banks or the police, makes it difficult for individuals to discern genuine communications from fraudulent ones, leading to substantial financial detriment.
Nationwide
Elaine Ross, head of fraud analytics at Nationwide building society, highlights that these scams frequently originate with a text message, as people tend to be less skeptical of messages than phone calls. The texts often claim a high-value payment has been set up and prompt the recipient to respond if they don't recognize it. Once a victim replies, scammers quickly follow up with a phone call, posing as security teams or law enforcement, intensifying the pressure and panic.
Nationwide is actively working to empower its customers against these threats. Ross emphasizes that the building society encourages customers to hang up and call back using a trusted number if they feel suspicious during a call. Furthermore, Nationwide has introduced a 'call checker' tool within its app, allowing customers to verify if a call they are receiving from someone claiming to be from the building society is genuine, adding a crucial layer of security.
Santander
The financial toll of these impersonation scams is starkly illustrated by figures from Santander, which reported that over £3 million has been stolen from its customers through bank impersonation scams so far this year. The average loss for Santander customers in these incidents stands at a substantial £6,000, indicating the severe impact on individual finances and the scale of the problem across the banking sector.
Chris Ainsley, head of fraud risk management at Santander UK, advises customers to trust their instincts if something feels or sounds wrong. He stresses the importance of stopping, checking, and contacting the bank directly using a trusted number, such as the one on the back of their debit card. This proactive approach is crucial in preventing victims from falling prey to the sophisticated tactics employed by these fraudsters, who often use familiar company names to lend credibility to their deceptive messages.
Key points
- Impersonation scams, where fraudsters pose as banks or other trusted entities, are increasing in cost, with average losses rising.
- Scams often begin with a text message about an unrecognized payment, leading to a phone call where the scammer induces panic.
- Fraudsters persuade victims to transfer money to 'safe' accounts or hand over debit cards for 'protection'.
- Lloyds Bank reported a 10% increase in average stolen sums to £3,516, despite a 3% fall in reported incidents.
- Santander customers have lost over £3 million this year, with an average loss of £6,000 per bank impersonation scam.
- Banks like Nationwide are introducing tools, such as an in-app 'call checker', to help customers verify genuine calls.
Increased awareness campaigns and the development of tools like Nationwide's in-app call checker offer a hopeful path forward. If individuals remain vigilant, verify suspicious communications using trusted channels, and utilize available security features, they can significantly reduce their vulnerability to these sophisticated scams.
Despite efforts to raise awareness, the rising average sum stolen per scam indicates that fraudsters are becoming more effective and sophisticated. This suggests that without continuous innovation in security measures and public education, the financial impact of these impersonation scams could continue to grow, posing an ongoing threat to consumer savings.



