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'Practical Magic 2' conjures a No. 1 box office debut with $30 million

Warner Bros. sequel 'Practical Magic 2' opens at #1 with $30 million in North America, surpassing 'Spider-Man: Brand New Day'.

Sep 13·japantoday.com·1 min read

Intelligence analysis by Qwen 2.5 (3B)

Warner Bros. film 'Practical Magic 2' starring Nicole Kidman and Sandra Bullock opens at #1 in North America with $30 million, surpassing 'Spider-Man: Brand New Day'.

Why it matters

The success of 'Practical Magic 2' could impact other films in the same genre and Warner Bros.' box office strategy.

A movie called 'Practical Magic 2' did really well at the movies. It made a lot of money, more than another big movie called 'Spider-Man: Brand New Day'. The movie has two famous actors in it, Nicole Kidman and Sandra Bullock, who were in the first movie. They made people want to see the movie again.

Analysis

Key Cast Members

The film reunites Sandra Bullock and Nicole Kidman as sisters Sally and Gillian Owens, who are members of a family of witches. The return of these two stars was crucial to the film's success.

Opening Weekend Performance

'Practical Magic 2' opened with an estimated $30 million from 4,146 theaters in North America, surpassing 'Spider-Man: Brand New Day' which had led the domestic box office for six consecutive weekends.

International Success

The film also performed well internationally, earning an estimated $16 million from 77 international markets, bringing its worldwide opening to approximately $46 million.

Production Budget

The film carries a reported $75 million production budget, which is a significant investment for a sequel in the horror genre.

Industry Analysts' Perspective

Paul Dergarabedian, the senior media analyst for Rentrak, noted that the return of Bullock and Kidman was crucial to rekindling interest after a long gap between films. He also emphasized that the bigger test will come next weekend when the sequel faces little direct competition.

Future Outlook

Dergarabedian expects Sony to keep 'Spider-Man: Brand New Day' in theaters as it pursues an unprecedented $1 billion in unadjusted domestic ticket sales. The film's success could influence other studios' strategies and the box office landscape.

Key points

  • 'Practical Magic 2' opened at #1 in North America with $30 million
  • The film stars Nicole Kidman and Sandra Bullock, who were in the first movie
  • The movie's success could influence other movie studios' strategies
  • The film has a reported $75 million production budget
The Upside

If 'Practical Magic 2' continues to perform well, it could inspire other movie studios to make more sequels in the horror genre. This could lead to more movies and more money for the movie industry.

The Downside

If 'Practical Magic 2' doesn't do as well as expected, it could hurt the movie industry's confidence in sequels. This could lead to fewer movies being made and less money for the industry.

Originally reported at

japantoday.com

Discernion covers the story. Read the full piece at the source.

Tagsentertainmentjapanmoviesbox-officesandra-bullocknicole-kidman

Intelligence analysis by

Qwen 2.5 (3B)

Published

Sep 13, 2026

Source

japantoday.com

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Topics

entertainmentjapanmoviesbox-officesandra-bullocknicole-kidman

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