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Reddit Inc's Next Earnings Report on July 30 Could Send the Stock Soaring. Here's Why.

Reddit Inc's next earnings report on July 30 could send the stock soaring. The company's ad revenue growth has been driven by new ad tools and automated ad campaigns, interest in the platform in the AI era, and the high commercial intent of users.

By Jeremy Bowman·Jul 28·fool.com·2 min read

Intelligence analysis by Llama

Reddit Inc's Next Earnings Report on July 30 Could Send the Stock Soaring. Here's Why.
Reddit Inc's Next Earnings Report on July 30 Could Send the Stock Soaring. Here's Why.Image: fool.com

Reddit's ad revenue growth has been strong, driven by new ad tools and automated ad campaigns. The company is due to report second-quarter earnings after the market closes on Thursday, and analysts are expecting another strong round of results.

Why it matters

The earnings report could have a significant impact on the stock price, and investors are watching for signs of strong growth and a positive outlook for the company's data licensing business.

Reddit is a social media company that makes money from ads. It's like a big online community where people share things they like. The company is going to report its earnings soon, which means it will tell us how much money it made. If the earnings are good, the stock price might go up.

Analysis

A $60B Vote of Confidence

Reddit's standoff with Google over data licensing is a major issue facing the company. The two companies have been renegotiating their $60 million-a-year deal, with Reddit reportedly wanting a usage-based fee from Google. This could bring in significantly more cash for Reddit if it secures a favorable deal.

The current system may be untenable, as Google's shift to AI summaries has cannibalized traffic for media partners like Reddit. If Reddit can secure a usage-based fee or a similarly favorable deal, it could signal more potential growth for the data licensing business.

Why Cursor?

Reddit's ad revenue growth has been strong, driven by new ad tools and automated ad campaigns. The company has a history of lowballing guidance, meaning it could easily beat expectations in its second quarter. If it can do that, offer solid guidance, spin the Google news in a positive way, and signal more potential growth for the data licensing business, the stock could move significantly higher on Thursday.

The Road Ahead

The earnings report could have a significant impact on the stock price, and investors are watching for signs of strong growth and a positive outlook for the company's data licensing business. If Reddit can secure a favorable deal with Google and deliver strong earnings, the stock could soar.

Key points

  • Reddit's ad revenue growth has been strong, driven by new ad tools and automated ad campaigns.
  • The company is due to report second-quarter earnings after the market closes on Thursday.
  • Analysts are expecting another strong round of results, with 46.3% top-line growth to $731 million.
  • Reddit is renegotiating its $60 million-a-year deal with Google over data licensing.
  • The company is reportedly wanting a usage-based fee from Google, which could bring in significantly more cash.
The Upside

If Reddit can secure a favorable deal with Google and deliver strong earnings, the stock could soar. The company's ad revenue growth has been strong, and it has a history of lowballing guidance, meaning it could easily beat expectations in its second quarter.

The Downside

If Reddit fails to secure a favorable deal with Google, it could lead to a decline in its stock price. The company's ad revenue growth has been strong, but it's not immune to the challenges of the AI era.

Originally reported at

fool.com

Discernion covers the story. Read the full piece at the source.

Tagsai-agentsbusinessfinancemarketsstock-marketreddit

Author

Jeremy Bowman

Intelligence analysis by

Llama

Published

Jul 28, 2026

Source

fool.com

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Topics

ai-agentsbusinessfinancemarketsstock-marketreddit

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