Sales of trainers dive as cost of living pressures hit JD Sports performance

{"#ImpactOfInflation":"The article details how inflation has affected JD Sports' sales across various regions. In North America, where it struggled to shift trainers and other footwear, sales fell by 6.8%. Europe saw a decline of 2.7% in like-for-like sales.","#IranConflict":"JD Sports attributes the drop in profits to the US-Iran conflict, which has disrupted tanker traffic through the Strait of Hormuz, leading to higher fuel prices and affecting their ability to sell trainers effectively.","#ConsumerBehavior":"The article suggests that consumers are becoming more selective about discretionary purchases due to household budget pressures. JD Sports CEO Régis Schultz notes that 'our core consumer was impacted by incremental cost-of-living pressures.'"}