Singapore launches 'nutrition label' guidelines for GenAI chatbots
Singapore introduces voluntary guidelines for GenAI chatbots, encouraging companies to include infocards with essential information about the chatbot, its limitations, and data handling.
Intelligence analysis by Llama

Singapore launches voluntary guidelines for GenAI chatbots, requiring companies to provide essential information about their chatbots, including limitations and data handling.
Imagine you're using a chatbot to help you with a task, but you're not sure what it can and can't do, or how it's using your data. The new guidelines in Singapore are like a 'nutrition label' for chatbots, which will give you the essential information you need to make informed decisions about using them.
Analysis
A New Era of Transparency in GenAI Chatbots
The Infocomm Media Development Authority (IMDA) has introduced voluntary guidelines for GenAI chatbots, encouraging companies to provide essential information about their chatbots. This move aims to increase transparency in GenAI chatbots, allowing users to understand what the chatbots can and cannot do, and how their data is handled.
The guidelines require companies to include infocards with essential information about the chatbot, its limitations, and data handling. This information should be relevant, accessible, and timely, and answer questions users actually care about. The infocards should also be in plain language, easy to find and navigate, and kept up to date.
While the guidelines are voluntary, several organisations have indicated they intend to refer to them to strengthen transparency practices for their public-facing chatbots over the next six to 12 months. The public sector will lead by example, with agencies including the National Library Board and Health Promotion Board planning to do the same. Companies including DBS, Google, Meta, OCBC, and Singapore Airlines will also refer to the guidelines as they continue improving their chatbots' transparency.
Responsible Data Collection and Use
Mrs Teo also announced new advisory guidelines on how organisations should responsibly collect and use personal data to develop GenAI. The guidelines aim to ensure that organisations handle personal data responsibly and transparently, and that users are aware of how their data is being used.
The guidelines require organisations to consider the following factors when collecting and using personal data:
- The purpose of collecting the data
- The type of data being collected
- The potential risks and benefits of collecting the data
- The measures in place to protect the data
Organisations must also ensure that users are aware of how their data is being used, and that they have the opportunity to opt-out of data collection if they wish.
Conclusion
The introduction of voluntary guidelines for GenAI chatbots is a significant step towards increasing transparency in the industry. By requiring companies to provide essential information about their chatbots, users will be better equipped to make informed decisions about their use of GenAI chatbots. The guidelines also aim to ensure that organisations handle personal data responsibly and transparently, and that users are aware of how their data is being used.
Key points
- Singapore introduces voluntary guidelines for GenAI chatbots
- Guidelines require companies to provide essential information about their chatbots
- Information should be relevant, accessible, and timely
- Public sector will lead by example, with agencies including the National Library Board and Health Promotion Board planning to do the same
- Companies including DBS, Google, Meta, OCBC, and Singapore Airlines will also refer to the guidelines
The introduction of voluntary guidelines for GenAI chatbots is a positive step towards increasing transparency in the industry. If companies adhere to these guidelines, users will be better equipped to make informed decisions about their use of GenAI chatbots, leading to a more trustworthy and responsible industry.
If companies do not adhere to the guidelines, it may lead to a lack of transparency in GenAI chatbots, which could result in users being unaware of how their data is being used or the limitations of the chatbots.