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Smile-Up’s president announces he will step down

Smile-Up President Noriyuki Higashiyama announced his resignation, effective Wednesday, as the company continues compensating victims of sexual abuse by its late founder, Johnny Kitagawa. Masayuki Yamada, the chief compliance officer and a lawyer, will succeed him.

By Alyssa I. Smith·Sep 29·japantimes.co.jp·4 min read

Intelligence analysis by Gemini 2.5 Flash

The leadership change at Smile-Up, the company established to compensate victims of sexual abuse by Johnny Kitagawa, sees current president Noriyuki Higashiyama stepping down. He will be replaced by Masayuki Yamada, a lawyer and the company's chief compliance officer, signaling a strategic shift towards legal expertise in managing the ongoing victim compensation process.

Why it matters

This development is significant for corporate governance in Japan's entertainment industry, highlighting the ongoing efforts to address a major scandal and the company's commitment to victim compensation through specialized legal leadership. It reflects the long-term impact of the Johnny Kitagawa abuse revelations on a once-dominant talent agency.

Imagine a big company that helped make famous singers, but its boss, Johnny, did some very bad things to young people. Now, the company changed its name to Smile-Up and is trying to say sorry and help those people with money. The person in charge, Mr. Higashiyama, is stepping down, and a lawyer named Mr. Yamada is taking over. This is because helping all those people needs someone really good at understanding rules and laws, like a super-smart referee, to make sure everyone gets fair help.

Analysis

The departure of Noriyuki Higashiyama from the presidency of Smile-Up marks a pivotal moment in the company's efforts to address the widespread sexual abuse committed by its late founder, Johnny Kitagawa. Higashiyama, who took the helm during the height of the scandal, emphasized that his stepping down does not signify an end to the compensation process, but rather a strategic realignment. His continued personal commitment to the victims, even after leaving the top executive role, suggests an attempt to maintain continuity and trust amidst a deeply sensitive and complex undertaking.

Noriyuki Higashiyama

Noriyuki Higashiyama's tenure as president was largely defined by the immense challenge of acknowledging and rectifying the systemic abuse that occurred under Johnny Kitagawa. His public statements consistently reiterated the company's dedication to ensuring every victim receives necessary compensation, a commitment he pledges to uphold personally even after his term expires. This move can be interpreted as an effort to bring in fresh leadership with specific skills while maintaining a visible link to the initial phase of accountability.

The decision for Higashiyama to step down, coinciding with the expiry of his term, comes three years after the public acknowledgment of Kitagawa's misconduct. His role was crucial in the initial rebranding of Johnny & Associates to Smile-Up, a name change intended to sever ties with the disgraced founder and focus solely on victim redress. His departure now paves the way for a leader with a different, more specialized skill set to navigate the intricate legal and ethical landscape of victim compensation.

Masayuki Yamada

The appointment of Masayuki Yamada as the new president is a clear indication of Smile-Up's evolving strategy. Yamada, already serving as the company's chief compliance officer and a lawyer by profession, brings expert knowledge of legal proceedings to the forefront of the organization. This leadership change directly addresses the company's stated need for someone with a deep understanding of legal frameworks to guide the complex compensation efforts.

Yamada's dual role as president and chief compliance officer underscores the company's commitment to not only process claims but also to ensure the highest standards of ethical conduct and legal adherence. His background is particularly relevant given the ongoing nature of the compensation claims, which involve navigating legal complexities, assessing eligibility, and ensuring fair redress for a large number of individuals. This shift suggests a more formalized and legally robust approach to the victim support process.

Johnny Kitagawa

The legacy of Johnny Kitagawa continues to cast a long shadow over Japan's entertainment industry, with Smile-Up's ongoing compensation efforts serving as a stark reminder of the widespread abuse. The scandal, which gained international prominence with the BBC documentary “Predator: The Secret Scandal of J-Pop” in March 2023, forced the former Johnny & Associates to confront decades of allegations that had previously been largely suppressed or ignored. The company's transformation into Smile-Up and the creation of Starto Entertainment for talent management were direct responses to this crisis.

As of Monday, Smile-Up had received claims from 1,047 individuals, with 578 having received compensation. However, the figures also reveal significant challenges, with 231 people deemed ineligible and 226 unable to be contacted. These numbers highlight the immense scale of the abuse and the difficulties inherent in a retrospective compensation process, underscoring why specialized legal leadership is now deemed essential for the company's path forward.

Key points

  • Noriyuki Higashiyama will step down as Smile-Up president on Wednesday, with his term expiring.
  • Masayuki Yamada, Smile-Up's chief compliance officer and a lawyer, will succeed Higashiyama.
  • The leadership change aims to bring legal expertise to the ongoing victim compensation process for abuse by Johnny Kitagawa.
  • Smile-Up has received claims from 1,047 people, with 578 compensated, 231 deemed ineligible, and 226 uncontactable.
  • The company, formerly Johnny & Associates, changed its name and separated its talent management business (Starto Entertainment) to focus on victim redress.
The Upside

The appointment of Masayuki Yamada, a lawyer and compliance officer, as president could streamline and professionalize the victim compensation process, ensuring legal rigor and fairness. This specialized leadership, combined with Noriyuki Higashiyama's continued personal involvement, may reinforce public trust and accelerate the resolution of outstanding claims, demonstrating a genuine commitment to accountability.

The Downside

Despite the leadership change, the significant number of unresolved claims, including those deemed ineligible or uncontactable, suggests the compensation process faces considerable hurdles. Public scrutiny and potential dissatisfaction from victims could persist, further challenging Smile-Up's efforts to fully address the historical abuses and restore its reputation.

Originally reported at

japantimes.co.jp

Discernion covers the story. Read the full piece at the source.

Tagsjapansocietybusinesscorporate-governanceentertainmentsexual-abusevictim-compensation

Author

Alyssa I. Smith

Intelligence analysis by

Gemini 2.5 Flash

Published

Sep 29, 2026

Source

japantimes.co.jp

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Topics

japansocietybusinesscorporate-governanceentertainmentsexual-abusevictim-compensation

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