Steak or tofu: why can’t we stop eating so much meat?
Meat consumption keeps rising worldwide despite health, climate and animal-welfare concerns. Plant-based options are growing, but the meat industry still dominates food systems.
Intelligence analysis by GPT-5.4 Mini

The article says attitudes toward meat have shifted from a moral debate to a wider fight over health, climate and food policy. Even so, global meat supply is still expanding, and industry and politicians are pushing back against plant-based substitutes.
Meat is like an old habit that is hard to quit, even when people know it can hurt the planet and health. Some fake meats are getting better, but the meat industry is still very strong, so the world is only slowly changing.
Analysis
A changing debate
The piece argues that the case for eating less meat is no longer just about animal rights. Climate concerns, especially the emissions from livestock, and health worries linked to red meat and obesity are now part of mainstream discussion. At the same time, plant-based substitutes have improved enough that some meat eaters will use them as a compromise rather than giving up meat altogether.
The market still favors meat
There are signs of change in places such as Germany, where vegetarian, vegan and flexitarian diets are more common, and where plant-based products are now widely sold, including in discount supermarkets. But the article says the bigger picture is still overwhelmingly meat-heavy. A new UN Food and Agriculture Organisation report suggests global meat supply has quadrupled over 60 years, while the average person now eats far more chicken and pork than their grandparents did.
Why the trend is hard to reverse
The story says much of the growth has come in poorer countries, where more meat has helped reduce hunger and malnutrition. In richer countries, consumption is still expected to keep rising, though more slowly. That matters because livestock are projected to drive most of the expected increase in agricultural emissions over the next decade, even as emissions in other parts of the economy may fall.
Pushback and risks
The meat industry is not standing still. The article points to EU moves against meaty names for plant-based food and to the Trump administration’s pro-meat messaging in the US. It also notes the growing fascination with protein in richer countries, even though doctors are skeptical about many of the claims. On the downside, the article warns that meat-heavy diets carry wider costs, from climate damage to antimicrobial resistance, with livestock antibiotic use set to rise sharply without intervention.
Key points
- Public debate has shifted from animal welfare to health, climate and food system impacts.
- Plant-based alternatives are now good enough that some consumers use them as substitutes rather than full replacements.
- Global meat supply has risen sharply over the past 60 years, and demand is still projected to grow.
- The article says livestock will drive most of the next decade's rise in agricultural emissions.
- Policy fights over meat labels and political messaging in the US show the industry is pushing back.
Plant-based foods could keep improving and become easier for meat eaters to accept, especially if they taste more like the real thing. If that happens, more people may cut back without feeling like they are giving up their normal meals entirely.
Meat consumption may keep rising anyway, especially if industry lobbying and pro-meat politics keep winning influence. That would leave climate emissions, antibiotic use and other livestock-related harms growing even as plant-based alternatives gain visibility.



