Strategy and Strive Scoop Up More Than 2,700 Bitcoin in a Week
Strategy and Strive, two major corporate holders of Bitcoin, collectively purchased 2,773 BTC worth $232.5 million last week, signaling continued accumulation despite market volatility and recent sales by other treasuries.
Intelligence analysis by Gemini 2.5 Flash Lite

Despite a challenging market where other Bitcoin treasuries have sold assets to cover debts or operations, Strategy and Strive have aggressively bought Bitcoin. Strategy acquired 1,665 BTC for $142.7 million, while Strive purchased 1,107 BTC for $94.5 million, demonstrating a commitment to their Bitcoin holdings.
Imagine two big companies that decided to buy a lot of a digital treasure called Bitcoin. Even though the price of Bitcoin has gone up and down a lot, and some other companies have had to sell their treasures, these two companies just bought more! They spent millions of dollars to get over 2,700 pieces of Bitcoin, showing they really believe it will be worth much more later.
Analysis
Strategy
Strategy, the largest corporate holder of Bitcoin, has resumed its aggressive accumulation strategy, purchasing 1,665 BTC for $142.7 million in the past week. This move follows a brief pause in their buying activity, indicating a renewed confidence in the asset. The company's total holdings now stand at an impressive 847,666 BTC, valued at approximately $70.5 billion, as per SEC filings. This sustained acquisition underscores Strategy's long-term conviction in Bitcoin as a core treasury asset, even amidst broader market fluctuations and the financial challenges faced by some other corporate Bitcoin holders.
Despite the company's stock (MSTR) experiencing a significant decline of over 50% in the past year, Strategy's leadership has maintained a bullish stance on Bitcoin. They have previously defended asset sales as strategic maneuvers to strengthen their balance sheet, with CEO Phong Le describing it as creating a "bullet-proof balance sheet." The company's recent announcement regarding plans to pay daily dividends on preferred stocks further suggests a focus on financial stability and shareholder returns, potentially alongside their Bitcoin accumulation.
Strive
Strive, identified as the fifth-largest Bitcoin treasury, has also been actively increasing its holdings. The company acquired 1,107 BTC for $94.5 million last week, bringing its total Bitcoin reserves to 27,462 coins. This consistent buying pattern highlights Strive's commitment to its Bitcoin-centric treasury model. CEO Matt Cole has emphasized the company's robust financial position, repeatedly stating that Strive is debt-free, has no margin requirements, and holds no encumbered Bitcoin, positioning it to withstand market volatility.
Strive's strategy appears to be built on a foundation of financial resilience, aiming to thrive through market cycles rather than being forced to liquidate assets during downturns. This approach contrasts with some other companies that have had to sell Bitcoin to manage debt or operational costs. Strive's continued accumulation, even as its stock (ASST) has seen a decline of over 30% in the past year, signals a strong belief in Bitcoin's future appreciation and its role as a strategic asset.
Bitcoin Treasury Model
The actions of Strategy and Strive come at a time when the broader corporate Bitcoin treasury model has faced significant headwinds. Several major holders, including Satsuma, Smarter Web Company, and Empery Digital, have divested Bitcoin this year to repay debts, fund operations, or finance stock buybacks. Some companies have even pivoted away from Bitcoin entirely, shifting focus to AI infrastructure as their share prices plummeted. This environment presents a challenging backdrop for companies maintaining substantial Bitcoin reserves.
However, the continued buying by Strategy and Strive suggests that these two entities believe the Bitcoin treasury model remains viable and potentially advantageous in the long run. Their ability to acquire more Bitcoin, even when their own stock prices are under pressure, indicates a strategic allocation of capital and a conviction that Bitcoin will eventually recover and appreciate. This divergence in strategy highlights a potential bifurcation within the corporate Bitcoin holder landscape, with some struggling and others doubling down.
Key points
- Strategy and Strive collectively purchased 2,773 Bitcoin worth $232.5 million in the past week.
- Strategy, the largest corporate Bitcoin holder, bought 1,665 BTC for $142.7 million.
- Strive, the fifth-largest holder, acquired 1,107 BTC for $94.5 million.
- This buying occurs despite a challenging market where other corporate Bitcoin holders have sold assets.
- Both companies' stock prices have seen significant declines over the past year.
The continued accumulation by Strategy and Strive could signal a strengthening conviction in Bitcoin's long-term value among corporate treasuries. If Bitcoin continues to appreciate, these companies stand to benefit significantly, potentially reinforcing the viability of the Bitcoin treasury model for other corporations.
The companies' stock prices have declined, indicating market skepticism about their strategies. If Bitcoin's price continues to stagnate or decline, these large holdings could become a significant liability, potentially forcing future sales under duress or impacting their financial stability.


