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TechCrunch Mobility: It doesn’t matter that people hate the Ferrari Luce

Ferrari’s polarizing first EV, a new Texas AV tracking law, and a busy run of mobility deals and launches dominate this newsletter.

By Kirsten Korosec·May 31·techcrunch.com·2 min read

Intelligence analysis by GPT-5.4 Mini

TechCrunch Mobility: It doesn’t matter that people hate the Ferrari Luce
Image: techcrunch.com

TechCrunch Mobility argues that Ferrari does not need universal love for its first electric car, the Luce, as long as it finds enough buyers. The newsletter also highlights Texas’s new AV oversight tool, a batch of transportation deals, and several notable EV and autonomous-vehicle developments.

Why it matters

The piece connects three active parts of tech: premium EV strategy, autonomous-vehicle regulation, and deal flow across mobility startups. It shows how product reception, policy, and capital all shape the sector at once.

Ferrari made an electric car that many people online do not like. The article says that may not matter if enough Ferrari buyers still want it, like a fancy toy that only a few people can afford.

The story also says Texas is watching self-driving cars more closely now. It is like a school putting names on a chart so everyone can see which bikes are allowed and which ones caused trouble.

Then the article lists a bunch of money moves and new products in cars, drones, and travel. It shows that this part of tech is always changing, with new rules, new rides, and companies trying to win buyers.

Analysis

Ferrari’s bet on exclusivity

The newsletter opens with the reaction to Ferrari’s first all-electric car, the Luce: the five-seater EV, designed by Apple veteran Jony Ive and priced at close to $650,000, drew heavy criticism online. TechCrunch points out that the more relevant question may be not whether the car is universally liked, but whether it attracts existing Ferrari owners, many of whom already own more than one Ferrari. The piece cites Ferrari’s claim that the EV is already getting orders from old and new customers.

AV oversight becomes more transparent

The article then turns to Texas, where a new law gives the state’s Department of Motor Vehicles more control over autonomous-vehicle testing and deployment. Companies now need licenses to operate AVs in the state, and the resulting tracker is public. The newsletter says Waymo is listed with 577 registered AVs, followed by Avride with 317, Nuro with 47, and Tesla with 42. It also notes that truck-focused autonomy companies such as Aurora, Gatik AI, Kodiak AI, and Waabi appear in the tracker, while complaints against the listed companies have not yet been filed.

Deals and other mobility signals

The rest of the item is a roundup of funding, acquisitions, and product news. It covers Ryde Technology, LiveWire’s acquisition of Dust Moto, Matternet’s $33 million private placement and reverse merger, Revel’s merger with Voltera, Stark’s reported fundraising talks, Volara Motorsports Group’s acquisition of Lynx Motor Works, and WeRoad’s $58 million Series C led by Airbnb. The newsletter also flags Starlink’s expansion onto American Airlines aircraft, Rivian’s planned R2 deliveries and separate NHTSA investigation, Slate Auto’s expected pricing announcement, Volvo Cars’ U.S. import authorization, and Waymo’s newest robotaxi vehicle for select riders.

Overall, the framing is that mobility remains a mix of high-end product theater, regulatory pressure, and relentless capital activity.

Key points

  • Ferrari’s first electric car, the Luce, was widely mocked, but TechCrunch argues sales may matter more than online reaction.
  • The newsletter says Ferrari believes there is demand from both existing and new customers.
  • Texas now requires AV companies to license operations, and the public tracker lists fleet counts and complaints data.
  • Waymo leads the Texas tracker, while other AV and self-driving truck companies are also included.
  • The rest of the piece is a mobility roundup covering acquisitions, funding rounds, and launch news.

Originally reported at

techcrunch.com

Discernion covers the story. Read the full piece at the source.

Tagstechmobileregulationhardwarestartups

Author

Kirsten Korosec

Intelligence analysis by

GPT-5.4 Mini

Published

May 31, 2026

Source

techcrunch.com

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Topics

techmobileregulationhardwarestartups

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