Tokenization has become a strategic priority for 84% of financial firms
A Broadridge survey found 84% of financial firms consider tokenization a strategic priority, with most expecting it to reshape financial markets within five years.
Intelligence analysis by Llama

Tokenization has become a strategic priority for 84% of financial firms, with most expecting it to reshape financial markets within five years. Firms are favoring hybrid infrastructure, with 92% expecting digital and traditional assets to coexist and 69% planning to integrate tokenization into existing systems.
Imagine a world where you can own a tiny piece of a big company, like a stock, but instead of a paper certificate, it's a digital token on a computer. That's what tokenization is. It's like a digital version of a stock, bond, or even a house, and it's becoming very important for big financial companies.
Analysis
Tokenization Gains Traction on Wall Street
Tokenization has become a strategic priority for much of Wall Street, with 84% of financial institutions saying the technology is important to their business, according to a new survey from financial technology provider Broadridge. The survey of 200 North American financial services executives suggested the financial industry is moving beyond experimenting with blockchain technology and beginning to prepare for a future in which tokenized assets become part of everyday market infrastructure.
A Hybrid Future
Firms are not preparing for an all-onchain future. Instead, 92% expect digital and traditional assets to coexist for the foreseeable future, and 69% plan to integrate tokenization into existing infrastructure rather than build separate blockchain-native systems. That mirrors the approach taken by many large financial institutions, which have generally focused on connecting blockchain networks to existing trading, custody, and settlement systems instead of replacing them.
Adoption Remains Uneven
Adoption remains uneven across the industry. Forty-four percent of capital markets firms said they already have tokenization initiatives in production or operating at scale, compared with 20% of asset managers and 9% of wealth managers. The survey also pointed to where firms expect tokenization to gain traction first. About 80% of respondents believe tokenized mutual funds and money market funds will play a meaningful role within five years, reflecting the rapid growth of tokenized Treasury products. By comparison, only about half expect tokenized equities to achieve similar adoption over that period.
Key points
- 84% of financial institutions consider tokenization a strategic priority
- Most expect tokenization to reshape financial markets within five years
- Firms are favoring hybrid infrastructure, with 92% expecting digital and traditional assets to coexist
- 69% plan to integrate tokenization into existing systems
- Capital markets firms are leading adoption, while tokenized mutual funds and money market funds are expected to outpace tokenized equities over the next five years
If tokenization continues to gain traction, it could lead to more efficient and secure financial markets, with reduced costs and increased accessibility for investors. This could also enable the creation of new financial products and services, such as tokenized real estate or art.
However, the adoption of tokenization also raises concerns about regulatory uncertainty, operational complexity, and the potential for market volatility. If not properly managed, these risks could lead to a decline in investor confidence and a decrease in the overall value of tokenized assets.
Market signals
- XAU Escalation drives safe-haven demand for gold, per the article's framing of investor reaction.
AI-generated analysis of potential market relevance. Not financial advice.



