Visa Outlines Stablecoin Strategy After Q3 Earnings
Visa reported a 14% increase in revenue during its Q3 earnings call, driven by growth in payments volume and cross-border volume. The company outlined its stablecoin strategy, investing across the stablecoin stack and highlighting OpenUSD, tokenized deposits, and AI-power…
Intelligence analysis by Llama

Visa's Q3 earnings call saw a 14% revenue increase, driven by growth in payments volume and cross-border volume. The company outlined its stablecoin strategy, investing across the stablecoin stack and highlighting OpenUSD, tokenized deposits, and AI-powered commerce.
Imagine you're buying a coffee with a special kind of money that doesn't change value, even when the regular money does. This is what stablecoins are – a way to make transactions easier and more stable. Visa is investing in this technology to help make it work better and more efficiently.
Analysis
A $60B Vote of Confidence
Visa's Q3 earnings call saw a 14% revenue increase, driven by growth in payments volume and cross-border volume. This growth is a testament to the company's ability to adapt to changing market conditions and capitalize on emerging trends. The company's stablecoin strategy is a key component of this growth, as it seeks to invest across the stablecoin stack and leverage the benefits of stablecoins in global commerce.
Why Cursor?
Visa's stablecoin strategy is centered around the concept of 'cursor,' which refers to the ability of stablecoins to facilitate seamless and efficient transactions. The company believes that stablecoins have the potential to reshape the backend of commerce, and is investing heavily in the development of stablecoin infrastructure. This includes the issuance of the OpenUSD stablecoin, which will enable partners to settle with Visa in stablecoins and provide onchain wallet-as-a-service infrastructure.
The Road Ahead
Visa's stablecoin strategy is not without its challenges, however. The company must navigate a complex regulatory environment and ensure that its stablecoin offerings comply with relevant laws and regulations. Additionally, the company must balance its desire to innovate and push the boundaries of what is possible with the need to maintain stability and security in its systems. Despite these challenges, Visa is well-positioned to capitalize on the growth potential of stablecoins and drive future growth for the company.
Key points
- Visa reported a 14% increase in revenue during its Q3 earnings call, driven by growth in payments volume and cross-border volume.
- The company outlined its stablecoin strategy, investing across the stablecoin stack and highlighting OpenUSD, tokenized deposits, and AI-powered commerce.
- Visa believes that stablecoins have the potential to reshape the backend of commerce and is investing heavily in the development of stablecoin infrastructure.
If Visa's stablecoin strategy plays out positively, it could lead to increased adoption and use of stablecoins in global commerce, driving growth and innovation in the cryptocurrency market.
However, Visa's stablecoin strategy also carries risks, including the potential for regulatory challenges and security breaches. If these risks are not managed effectively, it could lead to a negative impact on the company's reputation and bottom line.



