Volvo adds Apple Music to more than 2 million cars, with up to three months free
Volvo is rolling out an over-the-air update to its cars' infotainment systems that adds Apple Music to more than two million vehicles. Eligible Volvo customers who are new to Apple Music can get three months free, while returning subscribers who have been away for at leas…
Intelligence analysis by Llama

Volvo is adding Apple Music to its cars' infotainment systems through an over-the-air update. The update will be available to over two million vehicles, and eligible customers can get up to three months of Apple Music for free.
Imagine you're driving in your car, and you want to listen to your favorite music. Volvo is now making it possible for you to access Apple Music directly from your car's infotainment system. This means you can browse through millions of songs, create playlists, and even get personalized recommendations. It's like having a personal music assistant right in your car!
Analysis
A New Era of In-Car Entertainment
Volvo's decision to add Apple Music to its cars' infotainment systems marks a significant shift in the way people consume music while driving. With over two million vehicles set to receive the update, this move has the potential to revolutionize the in-car entertainment experience. The integration of Apple Music into Volvo's cars will provide users with access to a vast library of music, including exclusive content and personalized recommendations.
Why This Matters
This development is significant because it highlights the growing importance of in-car entertainment. As people spend more time on the road, they are looking for ways to make their commutes more enjoyable. By integrating Apple Music into its cars, Volvo is addressing this need and providing users with a seamless and convenient way to access their favorite music. This move also underscores the importance of partnerships between tech companies and automakers, as they work together to create innovative and user-friendly experiences.
The Road Ahead
As Volvo continues to roll out the update to its cars, it will be interesting to see how users respond to the new integration. Will they take advantage of the free trial period and subscribe to Apple Music? Or will they stick with their current music streaming services? Additionally, how will this move impact the wider music streaming industry? Will other automakers follow suit and integrate Apple Music into their cars? These are just a few questions that come to mind as we consider the implications of this development.
Key points
- Volvo is adding Apple Music to its cars' infotainment systems through an over-the-air update.
- Eligible customers can get up to three months of Apple Music for free.
- The integration will be available to over two million vehicles.
- Volvo is addressing the growing need for in-car entertainment by providing users with access to a vast library of music.
If this development plays out positively, it could lead to a significant increase in Apple Music subscriptions, as more people take advantage of the free trial period and decide to subscribe. Additionally, this integration could also lead to a new era of in-car entertainment, where users can access a wide range of music and other content directly from their car's infotainment system.
However, there are also potential downsides to this development. For example, some users may be concerned about the potential for data breaches or security risks associated with integrating Apple Music into their cars. Additionally, this move could also lead to a decrease in sales for other music streaming services, as users switch to Apple Music.


