Walmart now sells Google TV sets starting at $250, including ‘The Fresco’ art TV [Gallery]
Walmart launched Onn-branded Google TV sets from $248, including a frame-style “The Fresco” model starting at $548.
Intelligence analysis by GPT-5.4 Mini
![Walmart now sells Google TV sets starting at $250, including ‘The Fresco’ art TV [Gallery]](https://i0.wp.com/9to5google.com/wp-content/uploads/sites/4/2026/06/walmart-the-fresco-google-tv-1.jpg?resize=1200%2C628&quality=82&strip=all&ssl=1)
Walmart has quietly added a new Onn TV lineup powered by Google TV, including low-cost 4K QLED sets and a pricier art-TV competitor to Samsung’s The Frame. The Fresco adds a matte finish, removable magnetic frame, wall mount, and gallery mode for artwork or photos.
Walmart is selling new TVs that use Google TV, which is the menu system people use to watch shows and apps. Some are plain and cheap, and one is made to look more like a picture frame on a wall.
The fancy one, called The Fresco, has a special finish that cuts glare, a fake wood border, and a mode that can show art or family photos. It is meant to look nice in a room, like a painting that can also play movies.
The article says the prices are low compared with similar TVs from other brands. That matters because it gives shoppers more choices without paying the higher prices usually tied to stylish “art TV” sets.
Analysis
What Walmart launched
Walmart has introduced a new collection of Onn-branded TVs powered by Google TV. The lineup starts with two standard 4K UHD QLED models: a 55-inch set for $248 and a 65-inch set for $358. Both are described as having 60Hz panels, Dolby Vision, three HDMI ports, and a version of the remote that resembles the one used on Walmart’s Google TV streaming devices.
The Fresco
The more distinctive product is “The Fresco,” Walmart’s take on the art-TV category. It comes in 55-inch and 65-inch sizes, uses an anti-glare matte display finish, and adds a faux wood frame in Walnut or Golden Brown. The frame is removable and held together with magnets, and Walmart says a telescopic hanger wall mount is included.
The Fresco also includes “Gallery Mode,” which can show artwork or personal photos. Like the cheaper models, it supports 4K UHD, Dolby Vision, and a QLED panel. Walmart additionally calls out Apple AirPlay support on The Fresco, which is not mentioned for the lower-end TVs. Pricing is $548 for the 55-inch model and $698 for the 65-inch model.
What the article suggests
The piece frames this as Walmart joining other brands such as TCL and Hisense in using Google TV to build a competitor to Samsung’s The Frame. It also notes that Walmart had an early review program for The Fresco that reportedly drew positive reactions, though the article cautions that those were not actual buyers. The main takeaway is that Walmart is pushing Google TV into both value and design-focused TV categories at aggressive price points.
Key points
- Walmart has launched a new Onn TV lineup powered by Google TV.
- The entry models are 55-inch and 65-inch 4K UHD QLED sets priced at $248 and $358.
- The Fresco is Walmart’s art-TV-style model with a matte finish, removable frame, and gallery mode.
- Walmart says The Fresco includes Apple AirPlay support and a telescopic hanger wall mount.
- The article frames the launch as Walmart competing with Samsung’s The Frame category.
If the TVs are as solid in person as the specs and pricing suggest, Walmart could make Google TV a more common choice in living rooms. The Fresco could also bring the art-TV look to people who would not normally pay Samsung-level prices.
The article does not provide detailed panel or dimming-zone specs, so the lower prices may come with tradeoffs in picture quality. The early positive review response is also not the same as long-term buyer feedback, so the real-world finish and performance could fall short of the pitch.
