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X is nudging users to promote their posts with a pointing hand, and people are confused

X is nudging users to promote their posts with a pointing hand, and people are confused.

By Ivan Mehta·Oct 27·techcrunch.com·1 min read

Intelligence analysis by Qwen 2.5 (3B)

X is nudging users to promote their posts with a pointing hand, and people are confused
Image: techcrunch.com

X is testing a new feature that nudges users to promote their posts with a pointing hand, leading to confusion and frustration among users.

Why it matters

This feature could potentially impact user engagement and the overall user experience on the platform.

X is trying to make users promote their posts more by putting a hand pointing at the 'promote' button. But people are confused and don't know if it's a joke or a real thing.

Analysis

The Nudging Feature

X has introduced a new feature that prompts users to promote their posts with a pointing hand. This feature has caused confusion and frustration among users, as seen in the tweets and comments shared in the article.

User Reaction

Users have expressed their confusion and frustration on social media platforms. The feature has been compared to a prank, a marketing tactic, or a way to increase engagement.

Background on X

X is a platform that has recently undergone changes with the departure of its former product head, Nikita Bier, and the appointment of Peter Sellis as the new product chief. The feature is seen as a continuation of Bier's growth tactics.

Implications

If the feature is successful, it could lead to increased user engagement and revenue. However, if users continue to be confused and frustrated, it could negatively impact the platform's reputation and user experience.

Key points

  • X is testing a new feature that nudges users to promote their posts with a pointing hand.
  • Users have expressed confusion and frustration on social media platforms.
  • The feature is seen as a continuation of Bier's growth tactics.
  • If successful, it could lead to increased user engagement and revenue.
  • However, if users continue to be confused and frustrated, it could negatively impact the platform's reputation and user experience.
The Upside

If the feature is well-designed and users understand its purpose, it could lead to more engagement and better user experiences.

The Downside

If users continue to be confused and frustrated, it could harm the platform's reputation and negatively impact user engagement.

Originally reported at

techcrunch.com

Discernion covers the story. Read the full piece at the source.

Tagstechstartupsx

Author

Ivan Mehta

Intelligence analysis by

Qwen 2.5 (3B)

Published

Oct 27, 2026

Source

techcrunch.com

Share

Topics

techstartupsx

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