theguardian.com
‘A 99 with a Flake? That will be £7, please’: what’s behind the surge in ice-cream van prices?
A survey of 2,000 British parents found they are spending £50 a kid on ice-cream over the six-week summer holidays this year. The average cost of a 99 is £2.65, but some vendors are charging £7 for one scoop with a flake.