Udon billionaire bets that thick noodles will win over Americans
Udon billionaire bets that thick noodles will win over Americans
Takaya Awata, the founder and CEO of Toridoll Holdings, aims to make udon noodles a global fast-food category, with the US as the central market. He believes the key to success lies in the unique texture and freshness of the noodles, which are made from scratch in every r…


