Bar fight: Hugo cocktail takes aim at Aperol in UK summer of spritz

{"#Hugo_Spritz_Trend":"- The Hugo spritz, made with elderflower liqueur, prosecco, soda water, and mint, has seen a significant increase in sales. In the three months to June, sales nearly tripled compared to the same period last year.\n- This trend is driven by the rise of the 'daycap,' a lighter drink consumed in late afternoon rather than at night. The popularity of spritzes among younger generations (18-29) has contributed to this growth.\n- Campari, which owns Aperol and other spritz brands, reports that sales of its aperitif brands have increased by more than 10% in the first six months of 2026. Sales of St-Germain, used in the Hugo cocktail, grew by over 135%.\n- The popularity of spritzes is also reflected in supermarket and high street sales data, which show an increase in demand for these drinks.","#Gen_Z_and_Spritz":"- Gen Z has embraced the spritz trend, making it their number one choice despite ranking sixth overall. This shift in consumer preference could impact traditional drinks like Aperol.\n- The rise of the Hugo spritz is attributed to its sweeter taste and popularity among younger consumers, who are more likely to order lighter drinks during the day.","#Industry_Trends":"- Industry data suggests that about eight Aperols are sold for every St-Germain mixed Hugo. This indicates that while the Hugo has gained traction, it still faces stiff competition from traditional spritz brands like Aperol.\n- The Campari Group remains at the forefront of the spritz movement, with sales of their aperitif brands increasing by 10% in the first half of 2026. However, they acknowledge that Aperol continues to dominate the market."}