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HDC 2026: Huawei’s ad platform says advertiser numbers grew 200% in 2025

At HDC 2026, Huawei said its HarmonyOS 6 devices reached 66 million and registered developers hit 11 million. Its ad platform also said advertiser numbers rose 200% in 2025.

Jun 13·36kr.com·2 min read

Intelligence analysis by GPT-5.4 Mini

During the HarmonyOS ecosystem commercialization summit at HDC 2026, Huawei highlighted growth in both device and developer counts, alongside sharp expansion in its ad business. The company presented these figures as evidence that its ecosystem is becoming a stronger base for monetization and partner growth.

Why it matters

The update shows how Huawei is trying to turn HarmonyOS scale into a broader commercial platform for developers and advertisers in China. It also offers a snapshot of how large the ecosystem has become and how aggressively it is being monetized.

Huawei is saying its phone and device system is getting much bigger, like a new neighborhood that suddenly has lots of homes and builders. Because more people and developers are there, its ad business is also growing fast, which helps the whole neighborhood make money.

Analysis

What Huawei said

At the HarmonyOS ecosystem commercial summit during HDC 2026, Huawei said terminals running HarmonyOS 6 have reached 66 million units. It also said the number of registered HarmonyOS developers has climbed to 11 million.

Commercialization push

Huawei framed these numbers as the foundation for a larger ecosystem business. The company said its platform, Jinghong Dynamics, is using data science, all-scenario distribution, and aggregated SDKs to help developers and partners achieve sustainable growth. It also said Jinghong Dynamics has connected to more than 107,000 third-party media outlets worldwide.

Advertising growth

The most striking figure in the brief report is that Jinghong Dynamics said its advertiser count grew 200% in 2025. That suggests the company is seeing faster commercial adoption as the HarmonyOS ecosystem expands.

What the numbers do and do not say

The item is a short corporate update rather than a detailed financial report. It provides ecosystem scale metrics and a strong advertiser-growth claim, but it does not give revenue, profit, or user-engagement data. So the story is best read as evidence that Huawei is pushing hard to build a self-sustaining app and advertising economy around HarmonyOS, not as proof that the model has fully matured.

Key points

  • Huawei said HarmonyOS 6 devices have reached 66 million.
  • The company said registered HarmonyOS developers have reached 11 million.
  • Jinghong Dynamics said it has connected to more than 107,000 third-party media outlets worldwide.
  • The platform said advertiser numbers grew 200% in 2025.
  • Huawei presented the figures as evidence that the HarmonyOS ecosystem can support sustainable growth for developers and partners.
The Upside

If these figures hold up, Huawei could keep turning HarmonyOS scale into a stronger business for developers, media partners, and advertisers. That would make the ecosystem more self-reinforcing as more devices attract more apps and more advertisers.

The Downside

The article does not show whether this growth is profitable or durable, only that the ecosystem is expanding. If advertiser growth slows or the ecosystem fails to convert scale into lasting revenue, the commercial momentum could prove weaker than the headline numbers suggest.

Originally reported at

36kr.com

Discernion covers the story. Read the full piece at the source.

Tagschinatechbusinessmobile

Intelligence analysis by

GPT-5.4 Mini

Published

Jun 13, 2026

Source

36kr.com

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