‘How can you have a Ferrari without any vroom?’: electric model shocks owners’ club
Ferrari's first all-electric model has divided fans, rattled investors and prompted debate over whether it still feels like a Ferrari.
Intelligence analysis by GPT-5.4 Mini
The Luce EV has exposed a clash between Ferrari's electric future and the brand's engine-noise tradition. Fans mocked the design and missing roar, while the company and some analysts argued wealthy buyers may still show up.
Ferrari made a new car that runs on electricity instead of a noisy engine. Some fans liked the new idea, but many felt it was not a real Ferrari because it did not roar like the old ones.
The company tried to make the car still sound special, like a quiet instrument that gets turned up through speakers. But many fans care about the noise almost as much as the speed.
The stock price dropped when people first saw the car, then recovered a bit later. That means the car upset a lot of people, but rich buyers may still want it anyway.
Analysis
What happened
Ferrari unveiled its first fully electric car, the Luce EV, and the reaction from many loyal fans was hostile. The article says the five-seater blue model unsettled owners who see Ferraris as more than transport: they treat the cars as objects of design, status and sound.
Why the backlash was so strong
The loudest complaint was simple: an electric Ferrari does not make the familiar engine noise. Fabio Barone, who leads the Italy-based Passione Rossa owners' club, said he accepts the move to electric power but thinks the design was a shock and asked how a Ferrari can exist without the traditional sound. Other critics compared the car to ordinary vehicles or joked that it looked unworthy of the prancing horse badge. Luca Cordero di Montezemolo even suggested removing the logo.
Ferrari's response
Ferrari has tried to preserve some audio drama by amplifying sound collected near the axles. Chief executive Benedetto Vigna said people were already writing in to say they liked the car and were placing orders. He also said the company had been praised for its courage in defining a future model.
Market reaction and significance
Investors initially seemed wary: Ferrari shares fell sharply in Milan and on Wall Street after the reveal, then recovered part of the loss later in the week. Analysts quoted in the article argued that the backlash may not matter much if Ferrari builds fewer than 1,000 cars and only needs a small number of wealthy buyers. The launch also had high-profile visibility, with John Elkann presenting the car to Pope Leo and Italian president Sergio Mattarella.
Key points
- Ferrari unveiled its first fully electric model, the Luce EV.
- Many fans objected to its design and its lack of engine noise.
- Ferrari says it has added amplified sound to keep some of the brand feel.
- The shares fell after the reveal, then partially recovered.
- Analysts said the backlash may matter less if production stays very limited.
