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I Dare Say 99% of AI Courses Are Scams

A Chinese article criticizes the proliferation of fraudulent AI courses, exposing how they lure users with fake 'ten-minute' success stories and high-yield promises, often leading to pyramid schemes rather than genuine learning.

By Li Feng·Jul 23·36kr.com·3 min read

Intelligence analysis by Gemini 2.5 Flash

The author recounts falling victim to misleading AI courses advertised on social media, where impressive AI-generated projects were claimed to be made in minutes. These courses are exposed as elaborate traps, using free content to funnel users into increasingly expensive programs that teach little beyond reselling the courses themselves, with many cases involving fabricated success st…

Why it matters

This story highlights a significant consumer protection issue and ethical concern within China's booming AI education market, revealing how the hype around AI is being exploited to scam individuals, impacting public trust and genuine skill development.

Imagine you want to learn how to draw cool pictures with a magic robot. Some people sell special classes saying they'll teach you how to make amazing art in just 10 minutes. But really, they're just showing you the last 10 minutes after they've spent hours getting everything ready! They want you to keep paying more and more money, and sometimes the first thing they teach you is to get your friends to buy their classes too. Instead, you can just ask the magic robot itself to teach you, step by step, for free, like asking a smart friend how to fix your toy or build a cool fort.

Analysis

The Allure and Deception of "AI Quick Success"

The rapid advancement of artificial intelligence has created a gold rush mentality, leading to a proliferation of online courses promising quick mastery and financial gain. The article critically examines this phenomenon, particularly prevalent on Chinese social media platforms like Xiaohongshu and Bilibili, where 'Vibe Coding masters' showcase seemingly effortless AI-generated creations. These demonstrations, often claiming to produce complex 3D models or animated websites in mere minutes, serve as bait to draw in aspiring learners. The author, having personally experienced this cycle, describes a meticulously crafted trap: free introductory content leads to private messages, then to exclusive groups, 'experience classes,' and eventually a tiered system of increasingly expensive 'formal courses,' 'advanced training camps,' and various memberships. This structure often culminates in participants being taught that the primary way to 'earn money' is by recruiting others into the same scheme, effectively turning AI education into a multi-level marketing operation.

Unmasking the "Ten-Minute Miracle"

The core deception, as the article reveals, lies in the 'ten-minute' promise. This timeframe, the author argues, is a carefully constructed illusion that only accounts for the final, visible execution, completely omitting the extensive preparatory work. This includes research, requirement definition, material preparation, software installation, numerous failed attempts, manual modifications, testing, and deployment. The analogy of a chef presenting a 'ten-minute quick dish' after hours of pre-preparation perfectly illustrates this misrepresentation. A detailed example involving a web-based 'Minecraft' clone highlights the vast difference between a visually impressive, static demo and a truly functional, interactive application. While AI can quickly generate basic visuals, building a playable game requires complex logic for player interaction, dynamic environment changes, efficient rendering, data persistence, and cross-platform compatibility—tasks that involve thousands of lines of code and extensive development, far beyond any 'ten-minute' effort. Furthermore, the concept of 'universal prompts' is debunked, with many courses requiring users to simply copy-paste pre-written prompts, thus hindering actual learning and critical thinking about prompt engineering.

AI as a Personal Guide, Not a Gatekeeper

Beyond exposing the fraudulent practices, the article offers a constructive alternative: leveraging AI itself as a personal tutor rather than paying exorbitant fees for misleading courses. The author shares personal anecdotes, such as using an AI assistant to troubleshoot a keyboard issue or iteratively build a personal website. This approach emphasizes a collaborative learning process where AI helps break down complex goals into manageable steps, provides guidance, and offers directions for exploration. Instead of seeking a 'magic bullet' prompt or a 'ten-minute' solution, the author advocates for an iterative, question-driven method, where users engage with AI to refine their ideas and learn through experimentation. While acknowledging AI's limitations and the need for human oversight in critical areas like medical, legal, or financial decisions, the article champions AI's potential to empower individuals, especially those who may not even know how to formulate their initial questions, by guiding them through the learning process step-by-step.

Key points

  • Many AI courses on Chinese social media platforms are exposed as scams, luring users with exaggerated claims of 'ten-minute' project completion.
  • These schemes often involve a multi-tiered payment structure, with initial free content leading to increasingly expensive courses and even pyramid-like referral systems.
  • Regulatory bodies in China have already taken action against some fraudulent AI course providers for using fake testimonials and misleading advertising.
  • The 'ten-minute' success stories are deceptive, omitting extensive preparation, failed attempts, and manual refinement required for functional AI applications.
  • The article advocates for using AI itself as a learning tool, guiding users through iterative problem-solving rather than relying on expensive, often ineffective, human-led courses.
The Upside

The exposure of these fraudulent AI courses could lead to increased consumer awareness and regulatory scrutiny, potentially cleaning up the online education market. This might encourage more legitimate and effective AI learning resources to emerge, fostering genuine skill development and innovation.

The Downside

Despite the warnings, the allure of quick success and the rapid pace of AI development may continue to fuel demand for such courses, allowing scammers to adapt their tactics. This could further erode public trust in AI education and make it harder for individuals to discern valuable learning opportunities from exploitative schemes.

Originally reported at

36kr.com

Discernion covers the story. Read the full piece at the source.

Tagschinaaisocietybusinessethicseducation

Author

Li Feng

Intelligence analysis by

Gemini 2.5 Flash

Published

Jul 23, 2026

Source

36kr.com

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Topics

chinaaisocietybusinessethicseducation

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