Smarter Web Company Adds 10 Bitcoin, Lifts Holdings To 2,869 BTC Amid Treasury Push
Smarter Web Company bought 10 more bitcoin, lifting its stash to 2,869 BTC as it keeps leaning on debt to grow its treasury.
Intelligence analysis by GPT-5.4 Mini
The Smarter Web Company disclosed another 10 BTC purchase at a lower price than its average cost basis, bringing holdings to 2,869 BTC. The move extends its BTC treasury strategy, financed in part through a Coinbase credit facility.
The Smarter Web Company is like a store that keeps some of its money in gold bars, except it is using bitcoin instead. It just bought 10 more bitcoin and now has 2,869 of them.
The company is not only saving bitcoin. It is also borrowing money to buy more, like using a loan to buy more seeds for a garden. That can help it grow faster, but it also adds risk.
The article says the company wants bitcoin to be a big part of how it manages money. It also wants to grow its business by buying other companies and adding more customers.
Analysis
What happened
London-listed The Smarter Web Company said on May 26 that it bought 10 bitcoin at an average price of £55,786 per coin, or about $74,904. The total purchase was £557,865, and it lifted the company’s bitcoin holdings to 2,869 BTC.
Treasury strategy
The company said its total bitcoin investment now stands at £232.48 million, with an average acquisition cost of £81,032 per BTC. That means the latest buy came in well below its overall cost basis. Management also said the company has a quarter-to-date bitcoin yield of 15.43%, a KPI it uses to measure the change in holdings versus fully diluted share count.
Financing and context
The new purchase fits a broader treasury approach built around bitcoin accumulation. The company has been using a credit facility arranged with Coinbase and said it has drawn £18 million so far. That works out to an approximate leverage ratio of 12.19%. The facility is secured by existing BTC holdings and carries a variable interest rate between 6.75% and 7.25%, with repayment allowed at the company’s discretion and no penalty.
The article frames Smarter Web as part of a growing group of public companies treating bitcoin as a core treasury asset. It also notes that the company, which provides web design, development, and online marketing services, began accepting bitcoin payments in 2022 and has since folded the asset into its broader corporate strategy. Alongside organic growth, it is also pursuing acquisitions to expand its client base and recurring revenue.
Key points
- The Smarter Web Company bought 10 bitcoin at an average price of £55,786 each.
- Its total bitcoin holdings increased to 2,869 BTC.
- The company said its cumulative bitcoin investment is £232.48 million.
- It has drawn £18 million from a Coinbase credit facility secured by bitcoin holdings.
- The article frames the company as part of a broader corporate bitcoin treasury trend.
