Sports Direct founder attacks Burnham's 'populist' High Street plans
Sports Direct founder Mike Ashley has criticized Prime Minister Andy Burnham's retail and cost of living policies as "populist reactions" that fail to address fundamental business challenges like high rates and employment costs.
Intelligence analysis by Gemini 2.5 Flash

Billionaire retailer Mike Ashley has penned a letter to Prime Minister Andy Burnham, accusing his government of implementing "shortsighted" policies for the High Street. Ashley argues that Burnham's focus on issues like vaping shops and misleading pricing distracts from the "disastrous" impact of business rates and rising employment costs on struggling businesses.
Imagine your local shops are like a team playing a game, but some players have to carry really heavy backpacks (called 'business rates' and 'staff costs') while others, like online stores, have much lighter ones. The Prime Minister, Andy Burnham, wants to help by making some small changes, like stopping tricky sales tactics. But a big shop owner, Mike Ashley, says these changes are like putting a small bandage on a big cut. He thinks the heavy backpacks are the real problem and if they don't get lighter, many shops will struggle even more.
Analysis
The criticism leveled by Mike Ashley, founder of Frasers Group, against Prime Minister Andy Burnham's economic policies underscores a deep-seated tension between large retailers and government approaches to revitalizing the High Street. Ashley's core argument is that Burnham's proposed measures, such as blocking new vaping and betting shops or tackling subscription traps, are merely "populist reactions" that fail to address the fundamental economic pressures faced by businesses.
Mike Ashley
Mike Ashley, a figure known for his outspoken views and controversial business practices, has consistently advocated for a radical overhaul of the UK's business rates system. His letter to Prime Minister Burnham, seen by the BBC, reiterates his long-held belief that the current tax structure disproportionately burdens High Street retailers compared to online rivals. Ashley specifically labels as "delusional" any plan to increase business rates on warehouses to fund cuts for pubs and clubs, arguing it would further penalize larger retailers who often own or utilize such facilities.
Ashley's perspective is rooted in his experience building Frasers Group from a single store into a vast retail empire. He contends that the "disastrous business rates position" and the "dramatically increasing cost of employing people" are the true culprits behind business struggles. His alignment with Tory peer Lord Rose, who dismissed government announcements as "hot air," reinforces the idea that the business community seeks more substantive, structural reforms rather than what they perceive as superficial fixes.
Andy Burnham
Prime Minister Andy Burnham's administration has outlined a vision to "build a new economy that backs British business" and revitalize "hollowed out" High Streets. His proposed policies include cutting VAT from household electricity bills, reducing business rates for some firms, and empowering councils to block certain types of shops. Burnham also plans to address consumer issues like subscription traps and misleading recommended retail prices, aiming to create a fairer marketplace.
However, Ashley's critique suggests that these measures, while potentially popular, miss the mark on the most pressing economic challenges for retailers. The government's intention to review business rates and offer targeted cuts for pubs and clubs is presented as a start, but Ashley warns that such changes, if not comprehensive, could be "too little, too late." The debate highlights the difficulty governments face in balancing consumer protection, local community concerns, and the broader economic health of diverse business sectors.
Business Rates
Business rates, a tax on non-domestic properties, have long been a contentious issue for High Street retailers, who argue they are an outdated and unfair burden. Ashley's call for a "fundamental overhaul" and a "level playing field" between physical and online retailers reflects a widespread sentiment within the industry. The current system is often blamed for contributing to the decline of traditional retail by increasing operating costs for brick-and-mortar stores, while online competitors with large, often out-of-town warehouses face different tax implications.
The government's consideration of further business rates changes in the upcoming Budget, including potential levies on warehouses to subsidize pubs and clubs, is precisely what Ashley finds problematic. He argues that such an approach would simply shift the burden rather than fundamentally reform a system he believes is inherently flawed. The outcome of this debate will significantly impact the financial viability of countless businesses and shape the future landscape of Britain's High Streets.
Key points
- Sports Direct founder Mike Ashley criticizes Prime Minister Andy Burnham's retail and cost of living policies as "populist reactions."
- Ashley argues that government policies fail to address fundamental business challenges like "disastrous" business rates and higher employment costs.
- He called a proposal to increase business rates on warehouses to help pubs and clubs "delusional."
- Burnham's plans include cutting VAT on electricity, reducing business rates for some firms, and tackling issues like vaping shops and misleading pricing.
- Ashley warns that without major reforms, the High Street will be "further devastated" and current proposals are "too little, too late."
If the government genuinely engages with the concerns raised by business leaders like Mike Ashley and implements comprehensive reforms to business rates and employment costs, it could foster a more equitable and sustainable environment for both High Street and online retailers. This could lead to renewed investment, job creation, and a revitalization of local economies, ensuring the long-term health of the retail sector.
Should the government's policies continue to be perceived as "populist reactions" that fail to address the core issues of business rates and rising employment costs, High Street businesses could face continued decline. This might lead to further store closures, job losses, and a deepening of the economic challenges facing traditional retail, potentially devastating local communities.



