TON jumps 15% as The Open Network plans rebrand to Gram
TON plans to rebrand its token to Gram, reviving its original name. The news sent TON up more than 15% before the rally cooled.
Intelligence analysis by GPT-5.4 Mini
The Open Network is proposing to rename Toncoin back to Gram, the token name used in its original white paper. The change is presented as a return to its roots, with no token swap or migration and strong early voting support.
TON wants to rename its coin back to Gram, like putting an old team jersey back on. The coin itself does not change, but people got excited and bought more of it.
Analysis
What changed
The Open Network said it plans to rebrand Toncoin (TON) to Gram (GRAM), the name used in TON’s first white paper. Pavel Durov framed the move as “returning to our roots” and said the transition should take about three weeks.
What the network says
TON stressed that there is no swap, migration, bridge, claim, or conversion involved. According to the article, balances, addresses, contracts, and positions will stay exactly as they are. The vote on the proposal opened Monday, and roughly 1.8 million TON, or almost 80%, had already been pledged in favor at the time of writing.
Context and roadmap
The article says the rebrand follows a broader “Make TON Great Again” roadmap. TON described the rebrand as the fourth stage, after an April Catchain upgrade to improve speed, lower transaction fees, and Telegram’s takeover from the TON Foundation as the network’s primary driver and largest validator in May.
Market reaction
TON reacted quickly, rising more than 15% from about $1.95 to above $2.25 in late Monday trading before easing back to $2.07 by Tuesday morning. Even after the bounce, the token remained far below its June 2024 all-time high of $8.25, according to CoinGecko.
Bigger picture
TON says the long-term goal is to support a Web3-style “super app” inside Telegram for its one billion users, covering payments, mini-apps, digital ownership, AI agents, and more. The rebrand is meant to reinforce that identity publicly without changing the token mechanics.
Key points
- The Open Network plans to rename Toncoin to Gram, the original name from its first white paper.
- Pavel Durov said the move is a return to roots and that the transition should take around three weeks.
- TON says there will be no swap, migration, bridge, claim, or conversion, and holdings will stay the same.
- About 1.8 million TON, nearly 80%, had been pledged in favor of the proposal at the time of writing.
- TON rose more than 15% on the announcement before pulling back later in the session.
If the rebrand lands well, it could make TON’s token identity clearer and tie it more closely to Telegram’s broader Web3 push. The article also shows strong early support in the vote, which could help the transition feel validated by the community.
The price jump may fade if the rebrand proves mostly cosmetic and does not lead to lasting product or user growth. TON also remains well below its prior peak, so the market may continue to treat it as a volatile narrative trade rather than a durable repricing.
