TON Price Pumps After Telegram CEO Says Token Will Be Rebranded to Gram
Telegram CEO Pavel Durov said Toncoin will be renamed Gram, and TON jumped more than 13% after the announcement.
Intelligence analysis by GPT-5.4 Mini
Telegram is moving back toward its original crypto naming, with Durov saying Toncoin will become Gram while the network keeps the TON name. Traders reacted fast, pushing TON up more than 13% in a day.
Telegram once had a coin idea called Gram, but the plan got shelved. Now Telegram’s leader says the coin name is coming back.
Think of it like a toy box that was renamed by other kids, then the original owner came back and put the first label back on it. The box stays the same, but the name on it changes.
The coin’s price went up after the news because traders liked the idea. They often buy first when they think a big company might pay more attention to a project.
Analysis
What happened
Telegram CEO Pavel Durov said on his official channel that Toncoin will be rebranded as Gram, the name originally planned for Telegram’s native token. He said Gram was the token’s original name in the first white paper and described the change as a return to the project’s roots.
The bigger context
The article says Telegram originally developed the network before abandoning the crypto plan in 2020 after a dispute with the SEC. Years later, Telegram has taken control of The Open Network again, and Durov said in May that Telegram would take the reins from The TON Foundation as the main force behind the network. In this latest step, Durov said the network itself will keep the TON branding even as the token name changes, and that the rebranding should take about three weeks.
Market reaction
The market responded quickly. According to the article, TON jumped more than 13% over the last day, reaching about $2.12 and touching $2.26 earlier in the session. Durov framed the move as part of a broader push he called Make TON Great Again, and the price action suggests traders treated the announcement as a meaningful signal about Telegram’s renewed commitment.
Why it matters
The story matters because token branding can shape market attention, user recognition, and narrative momentum. It also matters because Telegram’s renewed role gives the project a clearer corporate anchor than it had when the community was carrying the network alone.
Key points
- Telegram CEO Pavel Durov said Toncoin will be rebranded as Gram, the token’s original planned name.
- Telegram will keep the TON network branding while changing only the token name.
- Durov said the rebranding should take about three weeks and is part of a broader push he called Make TON Great Again.
- The article says TON rose more than 13% after the announcement, reaching about $2.12.
- Telegram originally abandoned its crypto project in 2020 after a dispute with the SEC.
If the rebrand sticks, Telegram’s direct involvement could make the token easier to recognize and more closely tied to the company’s own identity. The article also says the market already reacted positively, which suggests the announcement can draw fresh attention to TON.
The change may end up being mostly a branding move, since the article says The Open Network will keep the TON name while only the token changes to Gram. The project also carries regulatory baggage from Telegram’s earlier dispute with the SEC, so enthusiasm could fade if the rename does not lead to deeper changes.
