Easypaisa Opens Applications for Multiple Job Positions

Manager Growth Marketing & Performance Analytics

The Manager Growth Marketing & Performance Analytics position is designed for professionals with experience in digital marketing, performance analytics, campaign optimization, and customer growth. The selected candidate will help develop, manage, and govern easypaisa's growth marketing strategy, digital marketing operations, and measurement framework. Key responsibilities include digital media planning and buying, campaign execution, performance analysis, and optimization across platforms such as Google, Facebook, Instagram, YouTube, and other digital advertising networks. The role also involves working with creative and digital agencies, developing integrated marketing campaigns, improving social media strategy, conducting SEO and content audits, supporting app-store optimization, and using A/B testing to improve campaign performance. The successful candidate will also be expected to analyze customer journeys, campaign attribution, engagement, and retention data to generate actionable business insights. For this position, the listed requirements include a minimum Bachelor's degree and around 3–5 years of relevant experience. Knowledge of tools such as MS Excel, MS SQL Server, and MS Access, along with strong analytical, problem-solving, presentation, and time-management skills, is highlighted in the job description.

Product Manager – Merchant Products

The Product Manager – Merchant Products role focuses on understanding merchant requirements and converting market insights into practical product opportunities. The position involves identifying merchant needs, market gaps, adoption barriers, and commercial opportunities across retail, SME, and enterprise segments. The successful candidate will work closely with merchant acquisition teams, regional sales teams, key account managers, and merchants to gather feedback and identify opportunities for new products or enhancements. The role will also involve monitoring competitors, translating merchant insights into business requirements, supporting product discovery, tracking early adoption of newly launched products, and identifying bottlenecks that may affect merchant adoption. Candidates will additionally contribute to go-to-market readiness by supporting merchant-facing communication, training requirements, and FAQs. They may also prepare concept notes, problem statements, and high-level product requirement documents while coordinating with product, technology, sales, and marketing teams. The listed requirements include a Bachelor's degree in Business, Marketing, or Finance, while an MBA is preferred. Candidates are expected to have approximately 3–6 years of experience in merchant business, fintech, payments, telecom, or retail banking. Experience with merchant acquisition, merchant operations, QR/POS payments, digital wallets, and product or technology teams is considered valuable.

Human Resources Executive

The third opportunity shown in the vacancy listing is for a Human Resources Executive in Islamabad. The position is aimed at professionals interested in supporting easypaisa's people and organizational functions. The role falls within the human resources domain and is expected to involve areas such as employee support, recruitment, HR operations, talent-related activities, and coordination with different departments. Candidates interested in this position should review the complete vacancy information on easypaisa's official career platform for the latest education, experience, responsibilities, and eligibility requirements before submitting an application.