Stories tagged “Marketing.”
30 stories
Flipkart's obituary-style advertisement for its Freedom Sale has drawn criticism online, dividing brand experts over whether it was clever subversion or an insensitive use of imagery associated with death.
Brands continue to use sexually objectifying ads to sell products, sparking backlash. The persistence of this practice reflects how readily women's bodies are used to grab attention.
Easypaisa, a digital financial services platform, has opened job applications for multiple positions in Islamabad, including Manager Growth Marketing & Performance Analytics, Product Manager – Merchant Products, and Human Resources Executive.
South Korean police have raided Starbucks Korea's headquarters following defamation claims related to a controversial "Tank Day" marketing campaign that coincided with the anniversary of the 1980 Gwangju Uprising.
Established Half a Year, Zhao Lu Si's Trendy Brand Has Sold Over 10 Million, Sparking a Frenzy
Zhao Lu Si, a 98-year-old top star, has quietly built a business empire beyond her entertainment career. She has established two brands, Rosydoedian and Rose Amigo, which have achieved remarkable sales figures in just half a year. This article explores Zhao's entrepreneur…
Why China's Restaurants Are Embracing 'ABB' Names
In China, restaurants are increasingly adopting 'ABB' names, which are easy to remember and pronounce. This trend has been driven by the success of brands like Pinduoduo and La La, which have popularized the use of 'ABB' names. However, some experts warn that this trend m…
QuestMobile 2026 Short Drama Marketing Report: 800 Million Users Drive Value, Channel and Content Differentiation Emerges, Leading Brands to Refined Marketing
A QuestMobile report reveals China's short drama user base exceeded 850 million by May 2026, with app usage surpassing online video. This massive engagement, coupled with channel and content differentiation, is pushing brands towards more refined and targeted marketing st…
How cricket could become the IOC’s gateway to India
Cricket's return to the Olympics in 2028 offers the International Olympic Committee a strategic calculation to tap into India's massive fan base and commercial power.
P.F. Chang’s has promoted Patrick Benson to Director of Marketing Communications, a newly established leadership role that marks the launch of the brand’s dedicated Marketing Communications function. Benson will lead the newly established Marketing Communications departme…
American Express shares plummeted 6% after the company reported a 12% increase in expenses, with marketing expenses up 9% and expected to continue growing through the end of 2026.
Functional drinks are marketed as having various physiological and cognitive benefits, but can they really deliver? We investigate what they're really doing and put them to a taste test.
Women's health has been treated as an afterthought, with a huge gap in medical knowledge and care. Medicine has come a long way, but women's health issues are still not prioritized. A medical oncologist explains the history of women's health and why it's still not where i…
Apple art director Sofia Coelho shared behind-the-scenes sketches and a prototype of Lil' Finder Guy, the mascot for the MacBook Neo campaign. The character was heavily featured in the campaign and became an internet meme.
Xiaohongshu has become a marketing channel that game industry practitioners can no longer ignore, with its unique advantages in game marketing, including relatively low barriers and lower costs.
Shoppers are waking up before sunrise to score the $3 mini grocery bags, which have become a global status symbol. The grocery store in Santa Clarita, just north of Los Angeles, wouldn’t open for another hour. But hundreds of people were already waiting for the same thing…
Indian D2C brands are shifting marketing budgets towards retention, organic content, and profitability-focused metrics, as customer acquisition costs rise and AI assistants reshape how consumers discover products.
David Beckham, a former English football player, has become a prominent figure in the US, not just for his football skills but also for his marketing prowess. He has been involved in various advertising campaigns, including those for McDonald's and the MLS, and has even b…
Daily Fuel Price Formula Introduced: Here Is How It Will Work
Pakistan has overhauled its petroleum pricing mechanism, moving to daily, market-linked fuel prices while imposing stricter compliance conditions on oil marketing companies (OMCs) tied to import and refinery uplift commitments.
The Clapper, a smart home gadget, didn't always work and might have fried users' gadgets, but it became a viral sensation anyway. The Verge's David Pierce and Victoria Song explore the device's history and legacy.
Anthropic's latest advertisement, titled "There’s hope in hard questions," has unsettled viewers with its "doomer-ist" tone and disturbing imagery, including burning houses and cemeteries.
Another AI Marketing Service Provider Seeks IPO
A Chinese AI marketing service provider, Shanghai Yuetu Number Intelligence Technology Co., Ltd., has submitted a listing application to the Hong Kong Stock Exchange. The company, which has previously withdrawn its A-share IPO application, is seeking to raise funds throug…
The Ad Machine: How David Beckham Conquered America
David Beckham's massive popularity in the US has reached new heights, with him reportedly making up to $25m from the World Cup. He has become a living brand, with his face and name appearing in countless adverts and endorsements.
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Influencer Sandra Fernandes promotes an EMF straw that she claims can protect against electromagnetic radiation. The product is part of a broader industry of so-called 'EMF-blocking' or '-neutralizing' products.
Polymarket is mounting a U.S. comeback campaign, including influencer-driven marketing and partnerships with major sports teams, after a four-year ban.
Google's new commercial for Workspace and Gemini depicts the Founding Fathers using AI to draft the Declaration of Independence, a concept the author finds "ill-advised, corny, and just plain dumb."
Indian customer engagement firm MoEngage acquired San Francisco-based Aampe in an all-cash deal, betting on AI agents to personalize marketing for individual customers.
AppsFlyer has secured over $1 billion in funding at a $2.7 billion valuation. The company helps track digital ads and measure return on ad spend.
An investigation reveals brands are increasingly using AI-generated influencers on social media to promote products, often without disclosing that the content features artificial individuals.
Mautic is an open-source marketing automation platform. It offers a range of benefits, including customization and cost-effectiveness.
Lululemon has withdrawn its marketing video after an apology due to a controversy involving a Japanese drum at the Great Wall in Beijing.