Google’s inevitable ‘Pixel Watch Ultra’ should copy the Fitbit Air
Google may release a sports-focused Pixel Watch, dubbed 'Pixel Watch Ultra', which could borrow design cues from the Fitbit Air.
Intelligence analysis by Llama

A sports-focused Pixel Watch, potentially called 'Pixel Watch Ultra', could ditch the domed display and pebble-like design of the current Pixel Watch for a more rugged look, similar to the Fitbit Air.
Imagine a smartwatch that's designed for sports and fitness, with a rugged and durable design that can keep up with your active lifestyle. That's what a sports-focused Pixel Watch could be, inspired by the popular Fitbit Air.
Analysis
The Rise of 'Ultra' Smartwatches
The term 'Ultra' has become synonymous with high-end smartwatches, with devices like the Apple Watch Ultra and Galaxy Watch Ultra leading the charge. However, the appeal of these devices is largely limited to a niche audience, with many consumers opting for more affordable and feature-rich options. Google's Pixel Watch, while a solid device in its own right, has struggled to find its footing in the market, with some users expressing concerns about its durability and style. A sports-focused Pixel Watch, potentially dubbed 'Pixel Watch Ultra', could address these concerns and offer a more compelling option for consumers.
The Fitbit Air: A Design Inspiration
The Fitbit Air has been a major success for Fitbit, offering a sleek and stylish design that has resonated with consumers. One of the key features of the Fitbit Air is its band mechanism, which allows the core pebble to pop out of the band. This design could be adapted for a sports-focused Pixel Watch, providing a more rugged and durable option for consumers. Additionally, the Fitbit Air's use of sapphire glass could be a major selling point for a sports-focused Pixel Watch, offering a more scratch-resistant and durable display.
The Potential Benefits of a Sports-Focused Pixel Watch
A sports-focused Pixel Watch could offer a number of benefits for consumers, including improved durability and style. By ditching the domed display and pebble-like design of the current Pixel Watch, Google could create a more rugged and durable option that is better suited for sports and fitness enthusiasts. Additionally, the use of sapphire glass and a more robust design could make the Pixel Watch a more appealing option for consumers who prioritize durability and style.
Key points
- Google may release a sports-focused Pixel Watch, dubbed 'Pixel Watch Ultra'
- The device could borrow design cues from the Fitbit Air, including a more rugged and durable design
- The use of sapphire glass and a more robust design could make the Pixel Watch a more appealing option for consumers who prioritize durability and style
- The release of a sports-focused Pixel Watch could be a major hit with consumers who prioritize durability and style
- However, the device may not be able to compete with the likes of the Apple Watch Ultra and Galaxy Watch Ultra
If Google releases a sports-focused Pixel Watch, it could be a major hit with consumers who prioritize durability and style. The device could offer a more rugged and durable option than the current Pixel Watch, making it a compelling choice for sports and fitness enthusiasts.
However, the release of a sports-focused Pixel Watch could also be met with skepticism from consumers who are already invested in other smartwatch brands. Additionally, the device may not be able to compete with the likes of the Apple Watch Ultra and Galaxy Watch Ultra, which have established themselves as high-end options in the market.



