Jeweller 'priced out' of Liverpool Christmas market stall this year
A jeweller has been priced out of Liverpool's Christmas market due to a rise in costs. Alex Healy, who has sold her jewellery at the market since 2021, said the cost of renting a stall had doubled. She is now considering whether her business can survive without the income…
Intelligence analysis by Llama

A jeweller has been priced out of Liverpool's Christmas market due to a rise in costs. The new operator, Underbelly, has increased the cost of renting a stall, making it difficult for traders to afford. The jeweller, Alex Healy, is considering whether her business can survive without the income from the market.
Imagine you have a small business that sells things at a big market. The market is like a big party where lots of people come to buy things. But this year, the people who run the market have raised the price of renting a stall, making it hard for small businesses to afford. This means that some businesses might not be able to survive, which is a problem because it affects the people who work there and the community that comes together to make the market happen.
Analysis
A Community in Crisis: The Impact of Rising Costs on Liverpool's Christmas Market Traders
The Christmas market in Liverpool has been a staple of the city's festive calendar for over a decade. However, this year, the market has been plagued by a rise in costs, forcing many traders to consider whether their businesses can survive. For Alex Healy, a jeweller who has sold her wares at the market since 2021, the situation is particularly dire. She has seen the cost of renting a stall double, from £6,780 to just under £14,000, and is now facing the very real possibility of being priced out of the market.
The new operator, Underbelly, has increased the cost of renting a stall, making it difficult for traders to afford. The company has also introduced additional charges for water and grey waste, chiller and storage space, and energy supply. This has left many traders feeling frustrated and concerned about their future. As one trader noted, 'It feels like we're being priced out of an event that has previously been run by a smaller, local company.'
The impact of the rising costs is not just financial. The Christmas market has been a source of community and camaraderie for many traders. The friendship and support that has developed among traders has created a 'community, family feel' that is hard to find elsewhere. However, with the rise in costs, this sense of community is under threat. As Alex Healy noted, 'I feel like Liverpool council have just treated us not even as a second thought really.'
The situation is not just a local issue. The Christmas market is a significant economic boost to the city, attracting over 500,000 visitors each year. The loss of these traders and the income they generate could have a ripple effect throughout the local economy. It is essential that the council and the new operator work together to find a solution that will allow traders to continue to thrive.
A New Era for the Christmas Market?
The introduction of a new operator, Underbelly, has brought about significant changes to the Christmas market. The company has promised to bring a new outdoor ice-skating experience, 'Skate St George's', to the city-centre landmark. However, this has come at a cost, with many traders feeling that they are being priced out of the market. As one trader noted, 'It's not just about the money; it's about the community and the sense of belonging that we have here.'
The future of the Christmas market is uncertain, and it remains to be seen whether the new operator will be able to find a solution that will allow traders to continue to thrive. However, one thing is clear: the impact of the rising costs will be felt for a long time to come.
A Call to Action
The situation in Liverpool's Christmas market is a wake-up call for the council and the new operator. It is essential that they work together to find a solution that will allow traders to continue to thrive. The loss of these traders and the income they generate could have a ripple effect throughout the local economy. It is time for the council and the new operator to take action and find a solution that will benefit everyone involved.
Key points
- The cost of renting a stall at Liverpool's Christmas market has doubled this year.
- The new operator, Underbelly, has introduced additional charges for water and grey waste, chiller and storage space, and energy supply.
- Many traders are considering whether their businesses can survive without the income from the market.
- The council and the new operator need to work together to find a solution that will allow traders to continue to thrive.
- The loss of the Christmas market could have a ripple effect throughout the local economy.
If the council and the new operator work together to find a solution, it's possible that the Christmas market can continue to thrive. The new operator has promised to bring a new outdoor ice-skating experience, which could attract even more visitors to the market. Additionally, the council has said that they will be organizing festive pop-up markets in other locations across the city, which could help to support local and independent businesses.
If the situation continues to deteriorate, it's possible that some traders will be forced to close their businesses. This could have a ripple effect throughout the local economy, leading to job losses and a decline in the overall economic activity of the city. Additionally, the loss of the Christmas market could also have a negative impact on the city's reputation and its ability to attract visitors in the future.



