Parents 'watering down baby milk formula' over high costs
Parents are reportedly watering down baby formula due to high costs, leading to dangerous health risks for infants, according to a baby bank in Consett, County Durham.
Intelligence analysis by Gemini 2.5 Flash

A baby bank in Consett, County Durham, has reported that some parents are resorting to unsafe practices like diluting baby formula to make it last longer, driven by the rising cost of living. This practice can lead to nutrient deficiencies and serious health problems for babies, prompting calls for a cap on formula prices and increased support for struggling families.
Imagine a special drink for babies that helps them grow big and strong, like a superhero potion. But this potion has become super expensive, so some parents are adding extra water to make it last longer, like trying to make a small juice box fill a big jug. This makes the potion too weak, and babies don't get all the important stuff they need, which can make them sick or not grow properly. People are trying to help these families find ways to get the right potion for their babies.
Analysis
The escalating cost of infant formula is forcing some parents into dangerous practices, such as diluting milk, which poses significant health risks to babies. This issue, brought to light by a baby bank in County Durham, underscores the profound impact of economic pressures on the most vulnerable households.
Moorside Baby Bank
Megan Sinden, the founder of Moorside Baby Bank in Consett, established the organization in February 2025 to assist families with essential baby goods. She revealed that some parents have admitted to watering down formula to extend its use, a practice she deems "quite dangerous." The baby bank, which has supported 226 families, struggles to secure donations of baby milk due to its high price, relying instead on grants to purchase it. Sinden also noted instances of parents making their own baby wipes or feeling compelled to breastfeed despite difficulties due to cost, and even hearing of people feeling the need to steal formula.
25% Price Increase
The Competition and Markets Authority (CMA) recently reported that the average retail price of some infant formula has increased by over 25% in recent years. This significant price hike is a primary driver behind parents' desperate measures. The NCT emphasizes that infant formula is designed to provide a precise balance of nutrients, and altering this balance by adding extra water can lead to nutrient deficiency, poor weight gain, growth problems, and developmental delays. In severe cases, excess water can cause immediate health problems because a baby's body cannot safely process it.
National Childbirth Trust
The National Childbirth Trust (NCT) conducted a study revealing that nearly half of parents (48%) face increased financial struggles after having a baby. The charity strongly advises against altering formula preparation and stresses the importance of following manufacturer's instructions. The NCT also encourages parents struggling with costs to seek support from healthcare professionals like midwives, health visitors, or GPs, as well as local family hubs or trusted organizations. They reassure parents that even the lowest-priced formula will meet their baby's nutritional needs if prepared correctly.
Key points
- Parents are watering down baby formula due to high costs, a practice deemed 'dangerous' by Moorside Baby Bank.
- Diluting formula can lead to nutrient deficiency, poor weight gain, developmental delays, and immediate health problems for babies.
- The average retail price of some infant formula has increased by over 25% in recent years, according to the CMA.
- Nearly half of parents (48%) struggle financially after having a baby, as per a National Childbirth Trust study.
- Support is available through health professionals and organizations like NCT, who advise against altering formula preparation.
Despite the severe financial pressures, the article highlights that support networks like Moorside Baby Bank and advice from organizations like NCT are available, offering a lifeline to struggling parents. These resources aim to ensure babies receive proper nutrition and families feel less isolated, potentially mitigating the worst outcomes of the cost-of-living crisis.
The continued high cost of infant formula, coupled with broader economic struggles, risks more parents resorting to dangerous practices like watering down milk, leading to severe health and developmental issues for infants. Without significant intervention, the financial strain could deepen, pushing more families into crisis and increasing demand on already stretched support services.



