Why Figma Stock Just Sank
Figma stock fell 14.9% after disappointing earnings, with cost of revenue surging 117% due to AI infrastructure expenses. Despite beating revenue and earnings estimates, the company's guidance implies a significant slowdown to 36% revenue growth.
Intelligence analysis by Llama

Figma's stock price dropped after the company reported a surge in cost of revenue, largely due to AI infrastructure expenses. Despite beating earnings estimates, the company's guidance suggests a slowdown in revenue growth.
Imagine you have a lemonade stand, and you're using a new machine that makes lemonade really fast. But the machine is expensive to run, and you're not charging enough for the lemonade to cover the cost. That's kind of like what's happening with Figma's AI features. They're expensive to run, and the company is not charging enough for them yet, which is causing a big increase in costs.
Analysis
Figma's Disappointing Earnings Report
Figma's stock price took a hit after the company reported its second-quarter earnings. Despite beating revenue and earnings estimates, the company's cost of revenue surged 117%, largely due to AI infrastructure expenses. This significant increase in costs has raised concerns among investors about the company's ability to maintain its revenue growth.
The Impact of AI Infrastructure Expenses
Figma's AI infrastructure expenses have been a major contributor to the company's increasing cost of revenue. The company has been investing heavily in its AI features, which are still in beta and early access. As a result, the company is not fully charging for these features yet, which has led to a significant increase in costs.
The Future of Figma's Revenue Growth
Figma's guidance for the third quarter implies a significant slowdown in revenue growth, with the company expecting to grow revenue by around 36%. This is a significant decrease from the 48% revenue growth the company experienced in the second quarter. This slowdown in revenue growth has raised concerns among investors about the company's ability to maintain its growth trajectory.
The Departure of Two C-Suite Executives
In addition to the disappointing earnings report, Figma also announced that two of its C-suite executives are departing. The departure of these executives has raised concerns among investors about the company's leadership and ability to execute its strategy.
Key points
- Figma beat revenue and earnings estimates, but its cost of revenue surged 117% due to AI infrastructure expenses.
- The company's guidance implies a significant slowdown to 36% revenue growth.
- Two C-suite executives are departing, raising concerns about the company's leadership and ability to execute its strategy.
If Figma can find a way to charge more for its AI features and reduce its costs, the company could see a significant increase in revenue growth. Additionally, the company's strong customer retention metrics suggest that it has a loyal customer base, which could help to drive growth in the long term.
If Figma is unable to reduce its costs and increase revenue growth, the company could see a significant decline in its stock price. Additionally, the departure of two C-suite executives has raised concerns among investors about the company's leadership and ability to execute its strategy.



